DMNews: Google debuts new DoubleClick Ad Exchange

September 21, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Google debuts new DoubleClick Ad Exchange Dianna Dilworth September 18, 2009 Google has introduced a new version of the DoubleClick Ad Exchange, the first since the search giant acquired the ad exchange on March 11, 2008.   USPS rescue plan passes House, Senate up next Nathan Golia September 18, 2009 HR 22, the United States Postal Service Financial Relief Act of 2009, has passed the US House of Representatives, but postal officials say action in the Senate is needed quickly to head off potential problems. The bill cuts a required payment to postal retirees' health fund from $5.4 billion to $1.4 billion. The payment is due September 30, and unless a similar bill passes the Senate and is signed by the President by then, the USPS must still make the full amount.   Consumers spend twice as much time online with content than with social networks Carol Krol September 18, 2009 Internet users spend the majority of their online time on content sites, according to the Online Publishers Association (OPA) in its Internet Activity Index, released September 17.   American Express adds more options to Membership Rewards Mary Elizabeth Hurn September 18, 2009 American Express has expanded its Membership Rewards program, adding a "Specials" section to its Rewards site which offers Cardmembers limited-time and -quantity deals on rewards including electronics, travel and entertainment. This program launched on Wednesday.   WorldLink managing DRTV ad sales for AmericanLife TV Nathan Golia September 18, 2009 Advertising sales firm WorldLink has agreed to sell short- and long-form DRTV spots for baby boomer-focused cable network AmericanLife TV. Total Communications Group had previously handled the business.   From the Print Edition Are offline pushes important to e-commerce? Even businesses that buy and sell online often also have a presence in offline collateral. Our experts debate the value of trying to drive e-commerce in traditional channels   Universal Pictures, Kia and Burger King ring up mobile interactions Dianna Dilworth After securing $2 million in funding from GE and NBC Universal's Peacock Equity Fund this month, mobile ad network Greystripe is bringing on the company's various entities, including Universal Pictures, as clients. The organizations are already working on campaigns together.   Web Weekly Dos and Don'ts: Webserts Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity as e-commerce expands and list brokers look for new sources of income. Experts share their "Dos and Don'ts" for marketers looking for opportunities in this emerging channel.   more » Today's lists and databases Avid Runners & Joggers New list — Avid Runners & Joggers — eTargetMedia.com Inc. — This file contains individuals who enjoy the sport of running. These consumers span a diverse range of ability and interests ranging from casual and occasional joggers through seasoned marathoners.   Gotta Have it Now Electronics and Technology Buyers New list — Gotta Have it Now Electronics and Technology Buyers — Estee Marketing Group — This file contains tech-savvy consumers. Suggested usage includes cell phones, computers, printers, HDTVs, digital cameras and home theatre systems.   International Living Travel Masterfile New list — International Living Travel Masterfile — Namebank International — This file contains subscribers and product buyers from a publishing company focused on international investing. Companies that have used it include Kiplingers Personal Finance.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Duncan Gray blog post Duncan Gray, executive creative director at Proximity London, thinks a dose of reality can be a good thing. Agency Business Report Click below to view all agency profiles

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