DMNews: Ogilvy wins CDW AOR account, including direct and digital advertising

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October 9, 2009 Check out DMNews on your smartphone  ADVERTISEMENT Make the Right Marketing Investment Choices With a hopeful eye toward an economic turnaround, marketers are thinking about the capabilities that will be most critical to helping them accelerate recovery and plan for sustainable improvement. We've got the Roadmap. On Oct 14th , Quaero experts will discuss how to adopt a systematic Roadmap approach to help you sort through the maze of choices as you prioritize your marketing capability, campaign and program investments. Register Now! Today's News Ogilvy wins CDW AOR account, including direct and digital advertising Chantal Todé IT products and services direct seller CDW has named Ogilvy & Mather its advertising agency of record. The agency is responsible for traditional advertising, direct marketing and digital. Ogilvy & Mather, Chicago, is the lead agency on the account.   Sears Holdings adds online layaway for Sears, Kmart customers Chantal Todé Sears Holdings is bolstering the layaway programs of its Sears and Kmart stores with an online service. The program will launch October 9. Sears told 'DMNews' in August that it was seeing more use of layaway service during the back-to-school season. Therefore, it will make the service available to more consumers.   FoodNetwork.com debuts Halloween video series Dianna Dilworth FoodNetwork.com is running a series of online videos featuring spooky recipes to celebrate Halloween and to connect with the network's fans. The network created the Web exclusive videos to drive traffic to its site during the pre-Halloween season, one of the biggest times of year for the portal. It hopes to entertain and engage its fans with the endeavor, and attract new viewers.   Ubisoft promotes Ninja Turtles anniversary with integrated effort Dianna Dilworth Video game maker Ubisoft has released a promotional game and launched a campaign to celebrate the 25th anniversary of the Teenage Mutant Ninja Turtles. The integrated effort, which was created by interactive agency Pereira & O'Dell, includes direct mail, display ads, TV, print and online video.   Trinity Direct introduces five lists Trinity Direct has released five lists: Pet Owners Who Contribute to Animal Causes, Religious Donors to Physical Challenges Appeals, Catholic Children's Continuity Book Buyers, Givers to the "Greening" of America and Cure Seekers: Contributors to Health Causes.   From the Print Edition Putting a brand on Web metrics Carol Krol Comscore's Gian Fulgoni on why a click is not enough and what brand marketers should do about it   Should marketers target by ethnicity? As the ability to dig deeper into data expands, there are several ways to segment your audience beyond demographics. Our experts debate on how ethnicity plays a role   Web Weekly Top Tips: Planning a successful e-mail campaign for the holidays Holiday sales are more important than ever this year, as retailers gear up for the final quarter of this recession year. As marketers begin to plan their strategy for the holiday season, five seasoned e-mail marketing veterans share their tips on the best way to reach consumers through the inbox during the busy shopping season.   more » Today's lists and databases Highbrow Households/Postal & Email Addresses New list — Highbrow Households/Postal & Email Addresses — Specialists Marketing Services — This file contains self-reported intellectual consumers who have reported multiple interests in such cultural areas as classical music, fine theatre, classical books and social/cultural arts and events. Suggested usage includes cultural and arts publications, classical art, music, dance, theatre and reading events.   EVantage Credit Card Turn Downs New list — EVantage Credit Card Turn Downs — Lighthouse List — This file contains EVantage network buyers who have responded to online and offline sales offers, but had their credit card turned down at point of sale. These responders have also expressed an interest in additional promotions and opted in to receive a variety of third party offers. Suggested usage includes subprime credit and financial, catalog and discounted travel offers.   AWI - Timeshare Owners New list — AWI - Timeshare Owners — Andrews Wharton Inc. — This file contains travelers that have made an investment in a timeshare for themselves and their families. These active travelers enjoy visiting new locations, sightseeing and the overall thrill of traveling. The file is 55% male with an average income of $65,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Indirectly Blog post Gary Scheiner, chief creative officer at Rosetta, hears the past calling, and he likes it DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles

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