DMNews: USPS marks Earth Day with green initiatives

April 23, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News USPS marks Earth Day with green initiatives Bryan Yurcan April 22, 2009 The United States Postal Service launched a campaign today to increase awareness and create results for energy conservation at a "Turning Over a Green Leaf" event in celebration of Earth Day. The agency, which says it wants to reduce energy use 30% by 2015, exhibited "green" initiatives at the event, including the USPS' green Web site, a carbon and lifestyle calculator, an office supplies swap Web site, energy-saving tips, and Cradle to Cradle-certified "green" packaging and shipping supplies.   Razorfish names Bob Lord CEO, Kokich to become chairman Mary Elizabeth Hurn April 22, 2009 Digital agency Razorfish has named Bob Lord CEO. Clark Kokich, who has been CEO since 2007, will take on the newly created role of chairman. All of Razorfish's presidents will now report to Lord.   KFC, Draftfcb launch grilled chicken campaign Lauren Bell April 22, 2009 KFC has kicked off a new multichannel campaign, called "UNThink," to promote its first foray into grilled chicken products. Draftfcb Chicago, KFC's agency of record since 2003, produced the campaign, which spans digital, mobile, print, TV and out-of-home ads.   Direct Group to combine direct mail and fulfillment operations Chantal Todé April 22, 2009 Direct marketing solutions provider Direct Group will be consolidating its direct mail, digital printing and fulfillment operations into one location over the remainder of this year and anticipates eliminating approximately 50 positions as a result. "We want to optimize our associates, equipment and facilities infrastructures," said Don McKenzie, president and CEO at Direct Group, of the move.   Kohl's to launch exclusive line with The Hills star Chantal Todé April 22, 2009 Kohl's Corp. will launch the exclusive lifestyle brand LC Lauren Conrad in October in approximately 300 stores and on Kohls.com. The multi-channel merchant is betting on Conrad's high awareness and fashion credibility among young contemporary customers. Conrad is best known as the star of the reality series The Hills. She began her fashion career as an intern at Teen Vogue.   1-800-FLOWERS.COM's Mother's Day campaign uses social media Chantal Todé April 22, 2009 Floral and gift multichannel merchant 1-800-FLOWERS.COM has launched a Mother's Day marketing campaign that includes an online destination where visitors can share stories about outstanding mothers and which uses Bazaarvoice's social networking tool Bazaarvoice Stories. Consumers can share their own personal story of a mom who has touched their life at www.spotlightamom.com through April 29.   Agency Digitaria opens New York office Dianna Dilworth April 22, 2009 San Diego-headquartered digital marketing agency Digitaria is expanding to the East Coast with a new office in New York. The new Manhattan office is being opened to support new business and global growth. Existing East Coast clients include Hasbro, NBC, CBS, MTV, Comcast, Bravo, BeliefNet.com, the Baltimore Ravens and International Speedway Corp.   USPS provides more details on 'summer sale' Bryan Yurcan April 22, 2009 The United States Postal Service has issued further specifics on its proposed "summer sale." The sale will run from July 1 through September 30 and will be open to mailers who mailed more than one million Standard letters and/or flats from October 1, 2007, through March 31, 2008.   Automobile lovers list now available April 22, 2009 Interactive Marketing Solutions has introduced the Avid Auto Enthusiasts list to the market. This list is composed of people who love automobiles and have signed up to various Web sites offering automobile news, reviews, previews and information.   In This Week's Print Edition Laptops benefit from word-of-mouth buzz Sharon Goldman April 17, 2009 Experts say word of mouth works well for notebook computers, as consumers seek out peer feedback to inform this complex purchase   Pocket more profit with better paid search April 20, 2009 Want to get the most value from your paid search spend? Four industry experts weigh in on how you can assess your campaign strategies and tactics to make pay-per-click really worth your while during the recession   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases AllPosters.com April 23, 2009 New Selects - AllPosters.com - Belardi/Ostroy - Description: This file contains people who have bought posters or related products through AllPosters.com.   Government Stimulus - US Energy Marketplace PCS April 23, 2009 New List - Government Stimulus - US Energy Marketplace PCS - PCS Mailing List Company - Description: This file contains professionals in the energy production, waste removal, alternative energy research, recycling, water treatment and conservation, green initiates and environmental conservation industries.   Master Business Master List April 23, 2009 New List - Master Business Master List - Lead Me Media - Description: This file contains business contacts across a variety of industries.   Environmental Causes Donors April 23, 2009 New List - Environmental Causes Donors - Interactive Marketing Solutions - Description: This file contains people who have donated money to various environmental organizations and causes.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Technique: How to make your e-mail go viral Four experts serve up their best tips for getting readers to share your e-mails. Click here to read. FREE WHITEPAPERS View More Research
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