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Catch Our Spring Fever: Special Discount for DMNews Subscribers - sale ends this Wednesday, March 31st This season, save up to 30% on email marketing with iContact. With our Spring Fever sale, iContact is now offering 20% off when you sign up for a new account (or upgrade your existing account) by March 31st, PLUS an additional 10% off if your upgrade is for an annual account. Stay Connected to Your Customers & Prospects iContact is a leading email marketing solution that empowers you to easily create professional-quality email newsletter and campaigns for as little as $9.95 per month. Capitalize Today! Email marketing is the most affordable and effective way to reach your customers this season - and all year long! To maximize the revenue-generating power of email marketing: Create a FREE TRIAL account Click "upgrade" Enter coupon "DMSPRING" to SAVE 20% Click "Save 10% Annually" *Offer not valid on iContactPlus™ accounts. Call our support team: (866) 380-8233 Or visit: www.icontact.com/support Live Chat is available M-F 8am-8pm EDT Warmest regards, The iContact Team www.icontact.com   Email Newsletters, Autoresponders, Surveys, & RSS Feeds!

Advertise For details on how to be the exclusive advertiser in the DMNews Sponsored Promotion, please send a message to Joanna Harp at joanna.harp@dmnews.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Sponsored Promotion, please click here. Unsubscribe To unsubscribe from DMNews Sponsored Promotion click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: DMNews: Allergan running cause campaign, Darden names first CMO

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March 29, 2010 Check out DMNews on your smartphone Today's News Botox-maker Allergan kicks off cause campaign Dianna Dilworth Allergan, the maker of Botox Cosmetic, has launched a campaign called "My expressions of kindness." The effort is encouraging consumers to post stories of kind acts online to raise money for charity. Allergan worked with agency In Touch on the online and social media components, as well as Chandler Chicco Agency on media relations.   Darden Restaurants names Caron first CMO Nathan Golia Darden Restaurants, owner of the Red Lobster, Olive Garden, Longhorn Steakhouse and Capital Grille chains, has promoted John Caron to the newly created role of CMO. He was previously EVP of marketing for the Olive Garden brand.   Hispanic-targeted efforts gain more ad dollars: study Frank Washkuch Marketers allocated more of their marketing spend last year than in 2008 to targeting Hispanic consumers. However, that spending failed to reach pre-recession levels, according to the Association of Hispanic Advertising Agencies. The study is the latest indicator of the growing consumer clout of US Hispanics.   Shutterfly releases PIP through Leon Henry Photo Web site Shutterfly released a package insert program through manager Leon Henry on March 25. The file is new to market.   From the print edition Consumers expect real-time results Lisa Wehr, founder and CEO, Oneupweb On June 25, 2009 at 5:20pm EST, TMZ announced the death of pop star Michael Jackson with a bit.ly link (a shortened link made to post on sites like Twitter). The news shocked the world, and at its peak, the bit.ly URL was getting 42 clicks every second. It's a perfect example of how people want and expect lightning-fast news.   Clean data helps mail reach its target Beatriz Santin, marketing director, Experian QAS The quality of contact data is vital to any direct marketing effort. Marketers are masters at developing catchy, well-positioned campaign messages. But if that message never reaches the intended recipient, then the effort is wasted.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   Today's lists and databases e-HomeZone New e-mail list — e-HomeZone — Direct Media Millard — This file contains opt-in verified e-mail addresses of consumers worldwide from e-homezone.net.   American Consumer Product Buyers New list — American Consumer Product Buyers — List Services Corp. — This file contains people who have bought household products through DRTV. Most are married homeowners over age 44. Average income is $63,000. Sixty percent are female. Average sale is $75.   Coffee Party Supporters New list — Coffee Party Supporters — Market Street Lists — This file contains supporters of the Coffee Party citizens' movement.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.