DMNews: Shell campaign targets brand influencers with coupons, sweepstakes

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August 4, 2010 Check out DMNews on your smartphone Today's News Shell campaign targets brand influencers with coupons, sweepstakes Shahnaz Mahmud Energy company Shell launched an integrated marketing campaign August 2 to enlist consumers as brand influencers through its partnerships with 'Car and Driver' and 'Road & Track' magazines. The effort, created by the in-house teams at Shell and the two media outlets, includes couponing and a sweepstakes.   Sears launches integrated marketing campaign for tweens Shahnaz Mahmud Sears has launched a back-to-school integrated marketing campaign aimed at tweens to drive in-store sales.   Postal Service asks PRC to throw out mailer alliance request Frank Washkuch The US Postal Service asked the Postal Regulatory Commission August 2 to deny the Affordable Mailing Alliance's request that it throw out proposed mailing rate increases.   ETargetMedia releases accounting and bookkeeping file to market ETargetMedia has released the American Accounting & Bookkeeping Services file to market.   From the print edition Circulation marketing strategies evolve Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age   Creative campaigns from Neiman Marcus, Camfed and GlaxoSmithKline   Classified We are seeking the following marketing professionals for our direct marketing campaigns: SENIOR ACQUISITION MARKETING ASSOCIATE Help develop/test new online direct response programs and channels and creative test ideas for all direct marketing and campaigns. Requires 5-7 years in print/online marketing experience in research, coordination and implementation of integrated marketing programs; experience partnering with freelance teams is essential. DIRECT MARKETING ANALYST Assist in the strategy recommendation and implementation of marketing plans across all acquisition sources. Requires a college degree with 3 years direct marketing experience including promotional activities, direct mail, email and banner ads, as well as experience working with and managing outside vendors. We offer a dynamic, team-oriented environment with an incredible benefits package. Join our dedicated staff and help change legislation and the marketplace in favor of the consumer interest. To apply, and find out more, please visit: http://jobs1-consumers.icims.com/jobs/intro EOE In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Pepsi uses 'Refresh Project' to clean up spill Frank Washkuch Months ago, we profiled PepsiCo's move away from a traditional Super Bowl ad in favor of the philanthropy-focused "Refresh Project," which promised millions of dollars for good causes.   more » Today's lists and databases Hispanic Retail & eTail Shoppers Hispanic Retail & eTail Shoppers - Focus USA - This file contains individuals who tend to be well assimilated second and third generation Hispanics living in the U.S. who enjoy similar products and services as their non-Hispanic counterparts.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Email Marketing Weekly: Be excited. Not afraid.

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August 4, 2010 Check out DMNews on your smartphone Advertisement Are You in the Market for a New ESP? Are your email marketing costs spiraling out of control? Are you having problems leveraging your customer data? Do you have access to the latest cutting-edge features? Before you switch ESPs, learn why StrongMail is the choice of the world's biggest brands. Read the Free Whitepaper. Inbox Insider Inbox Insider: Be excited, not afraid Shahnaz Mahmud Last week, the Direct Marketing Association's E-mail Executive Council launched a YouTube channel to create a more contemporary platform to evangelize about e-mail marketing.   News AARP promotes Road Show with e-mail effort Shahnaz Mahmud AARP is conducting an e-mail marketing campaign to promote its series of Road Show events, as well as to acquire new members and retain existing ones. The group began the e-mail effort, created internally, July 28.   Ideeli launches customer retention e-mail marketing campaign Shahnaz Mahmud Members only online shopping community Ideeli launched an e-mail marketing campaign July 27 to retain lapsed customers. The company developed the campaign strategy and creative in-house, and partnered with e-mail marketing agency ExactTarget on delivery.   Harte-Hanks reports Q2 net income increase, revenue drop Shahnaz Mahmud Direct marketing services company Harte-Hanks reported a 2.7% year-over-year net income increase to $13.4 million in the second quarter of 2010. However, the company's operating revenues dropped 3.7% year over year to $207.6 million.   Opinion Engaging with customers via e-mail campaigns depends upon personalized, optimized content By Pete Olson, VP of product management for Amadesa Marketers have long had the ability to deliver targeted, personalized e-mail campaigns. However, the level of understanding marketers have had about the efficacy of e-mail content has been limited.   Lists and Databases ETargetMedia releases accounting and bookkeeping file to market ETargetMedia has released the American Accounting & Bookkeeping Services file to market.   Hispanic Retail & eTail Shoppers Hispanic Retail & eTail Shoppers - Focus USA - This file contains individuals who tend to be well assimilated second and third generation Hispanics living in the U.S. who enjoy similar products and services as their non-Hispanic counterparts.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Now is the time to redefine e-mail marketing manners By Craig Spiezle, executive director of the Online Trust Alliance Looking back over the past decade, I continue to marvel at the power, promise and precision offered by e-mail. It can be a highly effective tool to communicate, build relationships and drive consumer action. Unfortunately, marketers and e-mail service providers often fail to look beyond deliverability and open rates, and fail to consider the end-to-end consumer experience. Marketers tend to forget there is a person behind the e-mail address. It is the customer's e-mail address, not yours. Any other way of thinking is poor etiquette.   From DMNews' Direct Line Blog Pepsi uses 'Refresh Project' to clean up spill Frank Washkuch August 03, 2010 Months ago, we profiled PepsiCo's move away from a traditional Super Bowl ad in favor of the philanthropy-focused "Refresh Project," which promised millions of dollars for good causes.

Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.