DMNews Email Marketing Weekly: Be excited. Not afraid.

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August 4, 2010 Check out DMNews on your smartphone Advertisement Are You in the Market for a New ESP? Are your email marketing costs spiraling out of control? Are you having problems leveraging your customer data? Do you have access to the latest cutting-edge features? Before you switch ESPs, learn why StrongMail is the choice of the world's biggest brands. Read the Free Whitepaper. Inbox Insider Inbox Insider: Be excited, not afraid Shahnaz Mahmud Last week, the Direct Marketing Association's E-mail Executive Council launched a YouTube channel to create a more contemporary platform to evangelize about e-mail marketing.   News AARP promotes Road Show with e-mail effort Shahnaz Mahmud AARP is conducting an e-mail marketing campaign to promote its series of Road Show events, as well as to acquire new members and retain existing ones. The group began the e-mail effort, created internally, July 28.   Ideeli launches customer retention e-mail marketing campaign Shahnaz Mahmud Members only online shopping community Ideeli launched an e-mail marketing campaign July 27 to retain lapsed customers. The company developed the campaign strategy and creative in-house, and partnered with e-mail marketing agency ExactTarget on delivery.   Harte-Hanks reports Q2 net income increase, revenue drop Shahnaz Mahmud Direct marketing services company Harte-Hanks reported a 2.7% year-over-year net income increase to $13.4 million in the second quarter of 2010. However, the company's operating revenues dropped 3.7% year over year to $207.6 million.   Opinion Engaging with customers via e-mail campaigns depends upon personalized, optimized content By Pete Olson, VP of product management for Amadesa Marketers have long had the ability to deliver targeted, personalized e-mail campaigns. However, the level of understanding marketers have had about the efficacy of e-mail content has been limited.   Lists and Databases ETargetMedia releases accounting and bookkeeping file to market ETargetMedia has released the American Accounting & Bookkeeping Services file to market.   Hispanic Retail & eTail Shoppers Hispanic Retail & eTail Shoppers - Focus USA - This file contains individuals who tend to be well assimilated second and third generation Hispanics living in the U.S. who enjoy similar products and services as their non-Hispanic counterparts.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now online The 2009 DMNews Essential Guide to E-mail Marketing is now available for $19.95 as a pdf. Click above to download.   Now is the time to redefine e-mail marketing manners By Craig Spiezle, executive director of the Online Trust Alliance Looking back over the past decade, I continue to marvel at the power, promise and precision offered by e-mail. It can be a highly effective tool to communicate, build relationships and drive consumer action. Unfortunately, marketers and e-mail service providers often fail to look beyond deliverability and open rates, and fail to consider the end-to-end consumer experience. Marketers tend to forget there is a person behind the e-mail address. It is the customer's e-mail address, not yours. Any other way of thinking is poor etiquette.   From DMNews' Direct Line Blog Pepsi uses 'Refresh Project' to clean up spill Frank Washkuch August 03, 2010 Months ago, we profiled PepsiCo's move away from a traditional Super Bowl ad in favor of the philanthropy-focused "Refresh Project," which promised millions of dollars for good causes.

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