DMNews: Shell campaign targets brand influencers with coupons, sweepstakes

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August 4, 2010 Check out DMNews on your smartphone Today's News Shell campaign targets brand influencers with coupons, sweepstakes Shahnaz Mahmud Energy company Shell launched an integrated marketing campaign August 2 to enlist consumers as brand influencers through its partnerships with 'Car and Driver' and 'Road & Track' magazines. The effort, created by the in-house teams at Shell and the two media outlets, includes couponing and a sweepstakes.   Sears launches integrated marketing campaign for tweens Shahnaz Mahmud Sears has launched a back-to-school integrated marketing campaign aimed at tweens to drive in-store sales.   Postal Service asks PRC to throw out mailer alliance request Frank Washkuch The US Postal Service asked the Postal Regulatory Commission August 2 to deny the Affordable Mailing Alliance's request that it throw out proposed mailing rate increases.   ETargetMedia releases accounting and bookkeeping file to market ETargetMedia has released the American Accounting & Bookkeeping Services file to market.   From the print edition Circulation marketing strategies evolve Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age   Creative campaigns from Neiman Marcus, Camfed and GlaxoSmithKline   Classified We are seeking the following marketing professionals for our direct marketing campaigns: SENIOR ACQUISITION MARKETING ASSOCIATE Help develop/test new online direct response programs and channels and creative test ideas for all direct marketing and campaigns. Requires 5-7 years in print/online marketing experience in research, coordination and implementation of integrated marketing programs; experience partnering with freelance teams is essential. DIRECT MARKETING ANALYST Assist in the strategy recommendation and implementation of marketing plans across all acquisition sources. Requires a college degree with 3 years direct marketing experience including promotional activities, direct mail, email and banner ads, as well as experience working with and managing outside vendors. We offer a dynamic, team-oriented environment with an incredible benefits package. Join our dedicated staff and help change legislation and the marketplace in favor of the consumer interest. To apply, and find out more, please visit: http://jobs1-consumers.icims.com/jobs/intro EOE In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Pepsi uses 'Refresh Project' to clean up spill Frank Washkuch Months ago, we profiled PepsiCo's move away from a traditional Super Bowl ad in favor of the philanthropy-focused "Refresh Project," which promised millions of dollars for good causes.   more » Today's lists and databases Hispanic Retail & eTail Shoppers Hispanic Retail & eTail Shoppers - Focus USA - This file contains individuals who tend to be well assimilated second and third generation Hispanics living in the U.S. who enjoy similar products and services as their non-Hispanic counterparts.

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