DMNews: Shrek stars in USDA Forest Service, Ad Council campaign

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June 11, 2010 Check out DMNews on your smartphone Featured Webcast Today's News Shrek stars in USDA Forest Service, Ad Council campaign Dianna Dilworth The US Department of Agriculture's Forest Service and the Ad Council have teamed up with DreamWorks Animation SKG for a PSA campaign starring the animated character Shrek. The effort, launched June 11, includes various digital components, including an interactive site and social media.   Unica releases e-mail for iPad optimization platform Kevin McKeefery Unica released its Pivotal Veracity eDesign Optimizer technology, which allows marketers to conduct e-mail rendering for the iPad, on June 9. The National Association of Realtors is using the platform.   FTC, federal court halt alleged robocall operation Frank Washkuch A US District Court judge in Chicago has temporarily frozen the assets and stopped consumer-facing calls from SBN Peripherals. The Federal Trade Commission, which requested the action, says the company and associated organizations placed more than 370 million calls to US consumers in the past year.   NextMark publishes Bargain Seekers list to market NextMark released the Bargain Seekers of Profile Nation list to the market on June 10. The file, available for $55/M, has a universe of 5,749,283.   From the print edition Is the term 'direct marketing' antiquated? As marketing becomes more integrated and digitally focused, is the term 'direct marketing' too old school to describe the breadth of DMers' work? Our experts debate the topic   Creative campaigns from The Miami Heat, Dixie Bones, Zinio Heat Fans show support for All-Star on WeWantWade.com; Dixie Bones celebrates restaurant openings with dimensional mail; Zinio's 5 for $5 Cinco de Mayo iPad campaign boosts subs.   Today's lists and databases Online Buyers Website Driver Online Buyers Website Driver - Data Direct Solutions - This file contains consumers who have purchased online.   African American Catalog Shoppers Credit Now Pay Later African American Catalog Shoppers Credit Now Pay Later - Focus USA - This file contains African-American mail order buyers who are likely to purchase from catalogs that offer credit or extended payment plans, which allows them to spend more and make larger purchases than they would normally be able to.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

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