Thursday, December 25, 2008

DMNews: Holiday season online spending down 1%


Today's News


Holiday season online spending down 1%

Sharon Goldman December 24, 2008

According to ComScore, $24.71 billion has been spent online for the holiday season up until December 21, down 1% year-over-year. For the most recent weekend beginning December 20, the fourth weekend after Thanksgiving, online spending totaled $677 million, which is down 17% compared to the similar weekend last year.
 

Warner Music pulling content from YouTube

Mary Elizabeth Hurn December 23, 2008

Warner Music has begun removing its video content from Google-owned YouTube.com after the two companies were unable to reach new licensing terms.
 

Rocky Mountain News staff make bid to save paper

Bryan Yurcan December 22, 2008

Editorial staffers for the Denver-based Rocky Mountain News have launched a Web site to help prevent the paper from shuttering.
 

Pet magazine subscribers list now available

December 25, 2008

Midwest Direct Marketing, Inc. has introduced the Pet Boutique & Spa Magazine list to the market. This list is composed of subscribers to Pet Boutique & Spa magazine which specialized in pet care topics such as grooming, kennels and pet daycare.
 

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In This Week's Print Edition

Digital agencies not immune to layoffs

Dianna Dilworth December 22, 2008

As the American economy continues its malaise, layoffs have occurred in many sectors — and the residual effects are now being felt by marketing and advertising agencies in both digital and more traditional spaces.
 

For e-commerce, experience rules

Nir Ilani, director of product marketing, Radware December 22, 2008

Daniel Scoggin, the former president and CEO of TGI Friday's, said it best: "The only way to know how customers see your business is to look at it through their eyes."
 

Today's lists and databases

Salesforce.com, SFDC CRM Users

December 25, 2008

New Management - Salesforce.com, SFDC CRM Users - TargetRight Marketing - Description: This file contains a variety of businesses that use the Salesforce.com CRM solution.
 

Hispanic Living

December 25, 2008

New List - Hispanic Living - ListBargains - Description: This file contains individuals who have responded to an offer geared towards Hispanic consumers.
 

ASFS - Consumer's That Are Regular RX Users

December 25, 2008

New List - ASFS - Consumer's That Are Regular RX Users - Enhanced - Kroll Direct Marketing - Description: This file contains people who have stated that they or someone in their household is taking a regular prescription medication.
 

Smooth Away TV Buyers by Idea Village

December 25, 2008

New List - Smooth Away TV Buyers by Idea Village - Impulse Media - Description: This file contains people who have purchased Smooth Away, a product designed to buff away unwanted hair.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
www.kenmalek.com




Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest.

As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season.

Best regards,

Wendy Weber
President
Crandall Associates, Inc.
wendy@crandallassociates.com

www.crandallassociates.com



THE Direct Marketing Recruiters

We specialize in Direct/Internet Marketing Recruitment-servicing all industries

Eda Zullo
ezullo@smithhanley.com
203 319-4300

Peg Hoerres
phoerres@smithhanley.com
203 319-4300


www.smithhanley.com/documents/DirectMarketing.pdf

YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for:

Metro New York

 

Manhattan
Director, Email Marketing     $150K
Sr. Manager, Online Marketing    $120K
Sales Manager-Biz Dev --- Data Solutions     $100K
Assoc. Marketing Mgr., Ecommerce    $75K
 
NJ
Asst Mgr., Catalog Circulation $55K
Manager, Email Marketing (B2B) $125K
 
Suburbs-CT/LI/Westchester
Manager, Internet/Email Marketing     $75K
Manager, Online Advertising Operations $75K
Manager, Direct Mail- Magazine   $80K
 
New England

MA
Sr. CRM Specialist-Catalog/Retail - $72K
Sales Manager/Biz Dev- Database Solutions - $100K
Director, Catalog Circulation - 90-110K
VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission
 
Upstate NY

Account Supervisor-Direct Agency - $80K
 
Mid-Atlantic States

PA
Manager, Marketing    $75K
VA/MD/DC Metro
Manager, Marketing    $110K
Sales Manager/Biz Dev- Database Solutions    $100K
Marketing Specialists    $80K
 
West Coast

CA
Sales Manager/Biz Dev- Database Solutions $100K
 
For more opportunities PLEASE visit our website www.smithhanley.com

For additional info regarding our practice and how we service
THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300.



DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read.

The third in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read.

DMNews direct mail survey


Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey.
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