DMNews: Pitney launches small business list management platform

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December 1, 2009 Check out DMNews on your smartphone  Today's News Pitney Bowes launches list management platform for small businesses Frank Washkuch Pitney Bowes launched an online list management service for organizations that use direct mail infrequently, or send only small volumes of it, on November 30. The company's goal for the platform, called AddressRightNow, is to eliminate inaccurate addresses and to update mailing lists based on US Postal Service change of address information.   Black Friday sees plenty of shoppers; spending up only slightly Dianna Dilworth Despite a struggling economy, 195 million shoppers visited stores and e-commerce Web sites during the weekend after Thanksgiving, up from 172 million last year, according to the National Retail Federation (NRF). Total retail spending for "Black Friday weekend" hit $41.2 billion - up only slightly from $41 billion spent last year. However, November 27 was the second-busiest online shopping day of 2009.   Hoveround chooses iMarketing for SEM and lead gen Mary Elizabeth Hurn Motorized wheelchair maker Hoveround is working with iMarketing Ltd to increase its online presence through search engine marketing (SEM) and cost per acquisition (CPA) campaigns. Jeffrey Hilton, director of marketing at Hoveround, said the companies launched their first campaign together on October 26.   Merkle's response group chosen by Catholic humanitarian organization Mary Elizabeth Hurn Nonprofit humanitarian agency Catholic Relief Services (CRS) is working with Merkle's Response Management Group on database and fulfillment services for its Operation Rice Bowl program. The campaign is being promoted mostly through direct mail to churches and other Catholic organizations.   Farm Journal contributors list debuts NextMark released the Donors & Contributors from Farm Journal list to market on November 28. The file includes donors who are passionate, generous and committed to causes they financially support, including health, political, environmental and religious causes.   From the Print Edition Direct 'Mad Men' talk of transformation By Ira Teinowitz Direct marketing takes the spotlight as the importance of data rises and the Internet transforms agency process and infrastructure   Direct Marketing Legends The giants of direct marketing need no intro­duction. These great innovators in the direct and digital marketing industry have one thing in common: Each and every one of them - in their own way - changed the game, carving a path for generations of marketers to follow.   Podcast Leon Henry discusses insert media's evolution November 17, 2009 DMNews' copy editor Nathan Golia discusses how the Internet has changed insert media with Leon Henry, chairman and CEO of Leon Henry Inc. Click for more 30th podcasts » Today's lists and databases List Services releases gadget buyers list List Services Corporation released the Jupiter Jack Gadget Buyers list to market this month. The file includes DRTV buyers of the Jupiter Jack product, which is a cell phone accessory that turns a car radio into a hands-free phone.   Farm Journal contributors list debuts NextMark released the Donors & Contributors from Farm Journal list to market on November 28. The file includes donors who are passionate, generous and committed to causes they financially support, including health, political, environmental and religious causes.   ETarget business decision makers list on market ETarget Media has released its American Business Decision Makers list to market. The file represents decision makers at a range of US businesses. These professionals have requested to receive third-party offers related to business products and services.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Digital Insider: Searching the Net for ROI

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December 1, 2009 Check out DMNews on your smartphone Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Inside Digital Searching the net for ROI David Ward Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.   Latest News Black Friday sees plenty of shoppers; spending up only slightly Dianna Dilworth Despite a struggling economy, 195 million shoppers visited stores and e-commerce Web sites during the weekend after Thanksgiving, up from 172 million last year, according to the National Retail Federation (NRF). Total retail spending for "Black Friday weekend" hit $41.2 billion - up only slightly from $41 billion spent last year. However, November 27 was the second-busiest online shopping day of 2009.   Hoveround chooses iMarketing for SEM and lead gen Mary Elizabeth Hurn Motorized wheelchair maker Hoveround is working with iMarketing Ltd to increase its online presence through search engine marketing (SEM) and cost per acquisition (CPA) campaigns. Jeffrey Hilton, director of marketing at Hoveround, said the companies launched their first campaign together on October 26.   TiVo and Google partner to measure Google TV Ads Dianna Dilworth TiVo has teamed up with Google to measure the audience reach of Google TV Ads. Terms of the deal, announced November 24, were not disclosed. This agreement will let Google TV Ads gather DVR-viewing data from TiVo's subscribers.   Sears launches interactive holiday Wish Book Frank Washkuch Sears Holdings launched an e-commerce version of its holiday Wish Book, traditionally one of the most notable yearly catalogs, on November 24. The interactive portal allows users to "turn pages" on-site from one list of offerings to the next, as well as to download a PDF copy of the whole catalog or sections of it.   Call for submissions for Essentail Guide to Lists & Databases DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Against the backdrop of the lingering recession, marketers are pressed to develop a strategy that leverages customer information for greater insight and understanding of their customers and prospects. Marketing automation technologies are a boost, but process and strategy are equally important.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! Opinion New Avenues for Acquisition Daniel Stepanic, marketing director, C.TRAC Information Solutions Acquisition today is tougher than ever before, beyond simply building the perfect prospect list. With over 14 states now engaged in some form of do-not-mail legislation, smart b-to-b and consumer marketers are re-thinking the entire concept of engaging leads and acquiring new customers.More than a platform for the exchange of information, the most successful acquisition projects of 2010 will be those that call upon the aid of search engine optimization (SEO) strategies and homepage opt-ins, word of mouth, social networking and blogging tools and strategies.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Key search marketing tip: Get your keywords organized Successful PPC and SEO starts with keyword discovery, research and organization. In paid search, discovery and research are important, since searches of the keywords you pick are what you're paying for. Organization is an often overlooked, yet critical, task. Intelligent keyword management and organization are important for organic search optimization.   30th Anniversary Celebrate DMNews' 30th anniversary Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.