DMNews: USPS Move Update goes into effect

December 1, 2008 Advertisement Today's News Move Update goes into effect Bryan Yurcan December 01, 2008 The US Postal Service's long-awaited Move Update require­ments officially took effect last week; however, mailers will have about six months to become com­pliant with the new requirements before facing any fines.   Blockbuster now offering content direct to TVs Mary Elizabeth Hurn November 28, 2008 Blockbuster Inc. has introduced the 2Wire MediaPoint digital media player which will allow Blockbuster OnDemand content to be accessed directly through a user's television set. The player will be available for free for a limited time with the advance rental of 25 Blockbuster OnDemand movies for $99.   Rick's consolidates trade titles Lauren Bell November 28, 2008 Rick's Cabaret International Inc. will combine two of its trade titles into a single publication, named StorErotica Magazine. StorErotica, a controlled circulation publication reaching 12,000 readers, will take the place of Teeze — an 8,000-average-circulation magazine for the lingerie industry — and the 9,000-plus-circ Adult Store Buyer.   Marketers, consumers benefit from broad, measured campaigns Cara Wood December 01, 2008 Whether it's on a mobile phone, an e-mail inbox or a social network profile page, the personal space of a consumer is coveted real estate. This week, we had a chance to look closer at one of the most fundamental personal spaces: the mailbox.   Cash seekers list now available November 28, 2008 Macromark has introduced the Instant Cash System Buyers list to the market. This list is comprised of individuals with an entrepreneurial spirit who wish to make money while working from home and using the Internet.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Do forward-to-a-friend referrals work? December 01, 2008 The viral forward-to-a-friend tactic might be a quick way to build up a list, but others argue the process falls short. Are these referral marketing campaigns effective? Our experts weigh in   Ads explode on long-form Web content Dianna Dilworth December 01, 2008 The PC is no longer just a place for watching a couple of minutes of online content: This year, long-form TV and movie viewing on the Web took off. Ad-supported Hulu.com and NBC.com, the subscription-based Netflix Web portal, and pay-per-view download sites such as Amazon.com and Apple's iTunes each feature full-length shows and features — and are gaining popularity.   Today's lists and databases Trends Highwired Connectivity and Communication December 01, 2008 New List - Trends Highwired Connectivity and Communication - RMI Direct Marketing - Description: This file contains people who have a desire to be connected tothe Internet all the time.   Owners of iPods and MP3 Players December 01, 2008 New List - Owners of iPods and MP3 Players - eTargetMedia.com Inc. - Description: This file contains music lovers with interests in a variety of music genres.   Responder Magic Opportunity Buyers December 01, 2008 New List - Responder Magic Opportunity Buyers - CompuData Inc. - Description: This file contains buyers of a book detailing tips on how to make money through selling e-books.   Welcome Mat — New Movers December 01, 2008 New Selects - Welcome Mat — New Movers - Market Builders - Description: This file contains families and individuals who have just moved.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing $150K Sr. Manager, Online Marketing $120K Sales Manager-Biz Dev --- Data Solutions $100K Assoc. Marketing Mgr., Ecommerce $75K NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine $80K New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission Upstate NY Account Supervisor-Direct Agency - $80K Mid-Atlantic States PA Manager, Marketing $75K VA/MD/DC Metro Manager, Marketing $110K Sales Manager/Biz Dev- Database Solutions $100K Marketing Specialists $80K West Coast CA Sales Manager/Biz Dev- Database Solutions $100K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Problem Solver: What is the most effective way to generate sales leads? Dean Rieck, copywriter at Direct Creative, explains why lead generation is often misunderstood and how it can be applied as a powerful part of the sales process. Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Direct Mail Marketing Manager Dow Jones & Co.   South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc.   United States Senior Account Executive MindFire Inc.   Multiple locations, United States DM/ Direct Response Copywriter Provide Commerce San Diego, California VP - Operations/Traffic Management V12 Group Red Bank, New Jersey Director, Direct Marketing Marketing Architects, Inc. Minneapolis, Minnesota Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
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