DMNews: News from Microsoft, HP, Google and Tivo

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November 25, 2009 Check out DMNews on your smartphone  The next edition of DMNews' iMarketing Daily will be delivered on November 30 Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Today's News Microsoft launches Twitter haiku contest for IT pros Mary Elizabeth Hurn Microsoft launched an online haiku contest this month targeting IT professionals. To win a home theater system and an Xbox 360 Elite console, IT pros can submit their best haikus about the Windows Server 2008 R2 operating system via Twitter or the campaign's microsite, R2Haiku.com.   HP printing group sees 15% year-over-year revenue decline for fiscal Q4 Frank Washkuch HP disclosed fiscal fourth-quarter net revenues of $6.5 billion for its Imaging and Printing Group, a 14% increase from the $5.7 billion recorded during the company's fiscal third quarter but a 14.8% decrease year over year from the $7.6 billion of last year's Q4. For FY 2009, HP reported net revenues of $24 billion for imaging and printing, a decrease of nearly 19% from the $29.6 billion reported last fiscal year.   TiVo and Google partner to measure Google TV Ads Dianna Dilworth TiVo has teamed up with Google to measure the audience reach of Google TV Ads. Terms of the deal, announced November 24, were not disclosed. This agreement will let Google TV Ads gather DVR-viewing data from TiVo's subscribers.   Spam more often containing social media links: MessageLabs Dianna Dilworth The number of spam e-mail messages containing social media links is on the rise. Security firm MessageLabs detected an attack in mid-November that raised the amount of these messages from only a fraction of a percent to 4% of all spam.   List Services releases weight loss list List Services Corp. released the Luma Life Product Buyers List on November 24. This file contains buyers of a weight loss product. It is 60% female.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! From the Print Edition Brand marketers rethink e-commerce Chantal Todé Manufacturers and brand marketers overhaul Web presence to reinforce digital presence, provide superior customer experiences, and drive additional sales.   Sports themes score for b-to-b Nathan Golia Business-to-business technology marketers have found that their audience of business decision makers responds well to entertaining messaging as a way to cut through the current economic malaise.   Podcast Leon Henry discusses insert media's evolution November 17, 2009 DMNews' copy editor Nathan Golia discusses how the Internet has changed insert media with Leon Henry, chairman and CEO of Leon Henry Inc. Click for more 30th podcasts » Today's lists and databases Farm Journal Magazine New list — Farm Journal Magazine — Midwest Direct Marketing — Description: This file contains subscribers to Farm Journal Magazine, which focuses on agricultural production, technology and policy.   Autoweek Subscribers by Make of Vehicle Owned New list — Autoweek Subscribers by Make of Vehicle Owned — Kroll Direct Marketing — This file contains auto enthusiasts. Sixty-eight percent renew their Autoweek subscriptions.   Exercise Equipment - As Seen On TV Buyers New list — Exercise Equipment - As Seen On TV Buyers — Geon Media Group — This file contains buyers of a wide variety of exercise equipment from Infomercials. They have spent an average of $145.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Email Marketing Weekly: Spam more often containing social media links: MessageLabs

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November 25, 2009 Check out DMNews on your smartphone Advertisement 7 New Email Marketing Tactics You Have to Use in 2010 To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010. Download your copy from Silverpop today! Inbox Insider Inbox Insider: 'Tis the season for e-mail marketing Dianna Dilworth Thanksgiving is this week, and with the turkey comes the holiday shopping season. With shopping comes online marketing - and this Cyber Monday stands to be one of the biggest e-mail marketing days in history, according to Responsys.   News Spam more often containing social media links: MessageLabs Dianna Dilworth The number of spam e-mail messages containing social media links is on the rise. Security firm MessageLabs detected an attack in mid-November that raised the amount of these messages from only a fraction of a percent to 4% of all spam.   Goodmail and Epostmarks to debut USPS postmarked e-mail Dianna Dilworth Goodmail Systems and Epostmarks have introduced "Postmarked Email," a platform that places US Postal Service Electronic Postmarks on Web messages via Goodmail's CertifiedEmail platform. The platform's goal is to further secure e-mails so that messages that typically rely on the security of the mail, such as transactional statements from banks or credit card information, can now be sent via e-mail.   Nutrisystem working with e-mail AOR Responsys to improve campaigns Mary Elizabeth Hurn E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel customer-experience initiatives. The company is using Responsys' Interact Campaign, the company's software as a service (SaaS) campaign-management platform.   Intel debuts viral gift card holiday campaign Dianna Dilworth Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products.   SPCA International improves data for pup-saving campaign Cara Wood Nonprofit animal-rights group SPCA International is using the November 15 premiere of a documentary about Operation Baghdad Pups, a program that reunites members of the US Armed Forces with pets they befriended overseas, to connect with donors via e-mail blasts.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Opinion How to integrate your Web site with e-mail campaigns Neil Rosen, founder and CEO, eWayDirect.com E-mail marketing campaigns work only as well as the Web sites to which they drive prospects and customers. Yet, paradoxically, most online marketers don't use their Web sites optimally.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Now is the time to redefine e-mail marketing manners By Craig Spiezle, executive director of the Online Trust Alliance Looking back over the past decade, I continue to marvel at the power, promise and precision offered by e-mail. It can be a highly effective tool to communicate, build relationships and drive consumer action. Unfortunately, marketers and e-mail service providers often fail to look beyond deliverability and open rates, and fail to consider the end-to-end consumer experience. Marketers tend to forget there is a person behind the e-mail address. It is the customer's e-mail address, not yours. Any other way of thinking is poor etiquette.   Lists and Databases Santa's List Santa's List - Amerilist - Description: These Parents have proven to be responsive mail order buyers, online purchaser's etc.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.