DMNews' Database Weekly: Virgin America loyalty program takes off

October 9, 2008 News Virgin America loyalty program takes off Lauren Bell October 08, 2008 Virgin America airline has teamed with Loyalty Lab to start offering rewards through its Elevate frequent fliers program. Fliers have been able to collect points — based on dollars spent, not miles traveled — with the airline since its launch in August 2007 and, as of six months ago, they are able to view their point balances online. Points redemption online started this month.   Southwest adds to business traveler services Lauren Bell October 02, 2008 Southwest Airlines has added a new fast-lane perk to its Rapid Rewards loyalty program, which it is also extending to its Business Select passengers.   Hotels build database with contest Lauren Bell October 06, 2008 Boutique hotel chain Desires Hotels has launched an online contest to build its database and to drive bookings. The "E-Escapes" contest, which runs through October, is part of Desires' promotional effort for the launch of its new site, www.desireshotels.com.   Acxiom releases MarketEdge-X Jonathan Mack October 03, 2008 Today marked the formal launch of Acxiom's marketing database solution, MarketEdge-X. MarketEdge-X is meant to offer midsize businesses customer data insight and provide the information, segmentation and analysis a company needs for customer acquisition, retention and expansion.   Merkle forms new agency services group Chantal Todé October 03, 2008 Merkle has created a new agency services group, centraliz­ing all of its creative and produc­tion management resources under the direction of Michael Mathias, EVP of agency services.   Column SaaS reduces spend and improves data reliability Dave Clements, CEO, Lasso Data Systems October 08, 2008 The delivery model for DM computer programs has been ingrained over the years: You investigate vendors, select a provider, sign a contract and enter a lengthy and potentially difficult implementation phase. Then, you deal repeatedly with your vendor post-installation to iron out bugs and glitches. However, one of the most popular trends in technology in recent years is designed to collapse that timeline and streamline the installation and maintenance process.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Steven Sottile at steven.sottile@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: HP announces partnerships with MySpace, MTV

October 9, 2008 Today's News HP announces partnerships with MySpace, MTV Chantal Todé October 08, 2008 HP executives focused on how the company will capitalize on what they called the transformation of print from analog to digital, and announced key partnerships with brands such as MTV, MySpace and others to help achieve HP's goals, at the company's annual Imaging & Printing Conference in San Diego.   Facebook integrates Live Search Mary Elizabeth Hurn October 08, 2008 Facebook has integrated Microsoft's Live Search into its user interface. US Facebook users now have the option to search Facebook or the Web using Microsoft's offering, in the toolbar at the top of Facebook pages, without leaving the site.   FedEx expands service in Mexico Bryan Yurcan October 08, 2008 FedEx Express announced this week the start of operations for FedEx Express Nacional, a domestic overnight service in Mexico. The service covers all 32 Mexican states with the support of two new centers of operation: one in Toluca, which is currently open; and another in San Luis Potosi, which will open in early 2009.   Virgin America loyalty program takes off Lauren Bell October 08, 2008 Virgin America airline has teamed with Loyalty Lab to start offering rewards through its Elevate frequent fliers program. Fliers have been able to collect points — based on dollars spent, not miles traveled — with the airline since its launch in August 2007 and, as of six months ago, they are able to view their point balances online. Points redemption online started this month.   Men's Vogue adds section, ups rate base Lauren Bell October 08, 2008 Men's Vogue has added a new editorial section and will increase its rate base to 400,000 as it asserts itself in the men's magazine market. The young sibling publication of Condé Nast's Vogue launched as a test issue with 150,000 copies in 2005, followed by an official April 2006 launch at a rate base of 300,000.   Clash-Media launches new lead generation service Mary Elizabeth Hurn October 08, 2008 Clash-Media, a performance-based digital marketing company, has launched the "Path Partnering" service to improve its clients' lead generation. This service will connect advertisers with publishers based on the relevance of the Web site's traffic.   MeritDirect has introduced the Day-Timer Women list to the market. October 08, 2008 These are women who purchased organizational products for business, home, or school from Dat-Timers catalogs, stores or wholesalers. They are, on average, age 48-59 with an average annual income of $75,000 to $100,000 and 79% are married.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Spotlight Conversation: DM takes the stage in Vegas Cara Wood October 03, 2008 DMA head Greco discusses DMA08, legislation and more.   Analysts warn of coming gift card malaise Chantal Todé October 06, 2008 As a category, gift cards have tradition­ally kept giving — their sales have posted regular gains over the past few holiday seasons.   Today's lists and databases CTOTimes.com E-mail Files October 08, 2008 E-mail - CTOTimes.com E-mail Files - Worldata - Description: This file contains CTOs and other high level IT executives with a desire to stay on top of technological advances and use them to further the success of their businesses.   Children's Charity Power Donors October 08, 2008 New lists - Children's Charity Power Donors - Macromark - Description: This file contains people who have responded to a DRTV appeal for children's charities. This 50% male demographic has donated $10 to $1,000.   Democratic Donors October 08, 2008 New lists - Democratic Donors - Lighthouse List Company - Description: This file contains donors who have given money to local, state, and national Democratic candidates during the past year. They are 65% male with an average annual income of $45,000.   Patrick James October 08, 2008 New lists - Patrick James - Millard Group - Description: This file contains highly educated men age 30 to 50 interested in classic men's fashion and today's trends. With an average income of $100,000, these consumers make great prospects for lavish items such as travel, find foods and wines, financial and publication of­fers and luxury gifts.   Classifieds Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Podcast DMA president/CEO John Greco discusses upcoming DMA 08 Conference & Exhibition DMNews editor in chief Cara Wood talks with DMA president and CEO John Greco about the upcoming DMA 08 show and its theme, "R U connected?" Click here to read. DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. 3 Tips: word-of-mouth marketing Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Director of Online Marketing Giant Eagle, Inc   Pittsburgh, Pennsylvania Director of Internet Marketing PHE, Inc  Hillsborough, North Carolina Experienced List Manager/Broker Executive Convergence  Direct Marketing Bethesda, Maryland Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York National Account Executive RSVP Publications Tampa, Florida
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Steven Sottile at steven.sottile@haymarketmedia.com Classifieds For rates and specifications, please contact Ralph Claudio at ralph.claudio@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.