DMNews: Omniture revenue up 13% in Q3

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October 16, 2009 Check out DMNews on your smartphone  ADVERTISEMENT How Much is 'Free' Costing You? DaveRamsey.com's 567% ROI with Enterprise Analytics This complimentary guide and webinar cover: The most important factors in selecting an analytics solution The importance of flexible reporting with analytics How DaveRamsey.com saw a 567% uplift in ROI when    they switched to Omniture Download Now Today's News Omniture revenue up 13% in Q3 Cara Wood October 15, 2009 Analytics software provider Omniture Inc. announced $87.9 million in revenue for the third quarter of 2009, which ended September 30. The earnings represent an increase of 13% compared to revenue of $77.8 million reported for the same period a year ago. The company recently entered into an agreement to be acquired by Adobe Systems Inc.   UPS Store unveils 'Cardboard World' interactive microsite Frank Washkuch October 15, 2009 The UPS Store launched an interactive microsite this week, extending its "Cardboard world" effort that promotes the outlet as a destination for services other than just shipping. The portal, found at cardboard.theupsstore.com, includes interactive games and a sweepstakes promotion. The goal for the site is to entertain consumers and to educate them about the company's business services, including its recently launched Web-based printing program.   Westlake Ace Hardware taps Barkley for CRM Mary Elizabeth Hurn October 15, 2009 Westlake Ace Hardware has tapped Kansas City, MO-based agency Barkley to take on its CRM and database marketing. Made up of 89 stores in Missouri, Kansas, Nebraska, Iowa, Oklahoma, Texas and New Mexico, Westlake is hoping to retain, grow and extend relationships with its consumer-base.   La Perla launches new Web site Chantal Todé October 15, 2009 Luxury intimate apparel company La Perla Fashions Inc. recently launched a new global e-commerce site on the CTS/SELL platform from Createthe Group. La Perla hopes to both acquire new customers and retain existing ones with the revamp. One of its goals is to seamlessly integrate the brand and shopping experience, said James Gardner, CEO and founder of Createthe Group, which is La Perla's interactive agency. Another goal was to be able to provide the same online experience for customers on a global basis.   DMM gets My Twinn list management October 15, 2009 Direct Media Millard took over management of the My Twinn catalog buyers list on October 1. The list company also is handling customer acquisition and analytics for My Twinn.   From the Print Edition Is postal mail more effective than e-mail? E-mail has matured and gained popularity among marketers, but that doesn't necessarily mean that it completely beats out postal mail. Two experts take sides in the debate   DMNews chats with Eric Opel, group manager of client communications, Microsoft Advertising Eric Opel, group manager of client communications at Microsoft Advertising, discusses targeting CMOs for the launch of its new search engine Bing   Web Weekly Five questions for: Lisa Lynn, director of marketing and communications at UPS Chantal Todé UPS launched a new insert marketing service in early October in five US metropolitan areas with Bed Bath and Beyond, Men's Wearhouse and Zappos. DMNews chats with Lisa Lynn, director of marketing and communications at UPS, about ways the program differs from traditional insert media, the overall challenges marketers face and how to make a statement in white.   more » Today's lists and databases Little Blue Book Physicians Masterfile New list — Little Blue Book Physicians Masterfile — Macromark — This file contains people in The Little Blue Book developed by WebMD, a medical community resource for doctors, physicians and medical professionals. Doctors and physicians continually provide updated contact information.   Post-Holiday Diet Responders New list — Post-Holiday Diet Responders — List Connection Inc. — This file contains people who have gone online to find a diet that will fit in with their lifestyles. They have all purchased diet products, cook books, herbal supplements, vitamins and publications either online or through direct mail.   AAA Social Networking New list — AAA Social Networking — Paramount Lists Inc. — This file contains self-reported users of Facebook, MySpace and LinkedIn. They are interested in learning about social networking, computer merchandise, apparel and cell phone offers.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews DMNews is accepting nominations for its second annual Top 30 under 30 Direct and Digital Marketers. CLICK HERE to nominate someone today Agency Business Report Click below to view all agency profiles
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