DMNews: VistaPrint teams up with FedEx office, launches e-mail services

May 4, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News VistaPrint teams up with FedEx office, launches e-mail services Chantal Todé May 01, 2009 VistaPrint Limited and FedEx Office (formerly FedEx Kinko's) have teamed up in a multi-year strategic alliance that has VistaPrint providing business stationery and marketing materials for FedEx Office's customers. In addition, FedEx will be a primary express carrier for VistaPrint's orders coming from its production facility in Windsor, Ontario, to locations in North America.   Scripps Networks debuts social site Food2 Dianna Dilworth May 01, 2009 Scripps Networks, the owner of the Food Network, has launched a new food-focused social media site called Food2. Scripps already owns the Web sites FoodNetwork.com and Recipezaar.com, but Food2.com adds social networking around food to the portfolio.   T-Mobile debuts green campaign Dianna Dilworth May 01, 2009 Trying to cut down on printing bills, T-Mobile has launched a new program called "Mobilize" that urges consumers to sign up for a green account. The program is supported by a new campaign called "Change Powered by People," which was developed by digital and direct agency Emerge.   Statlistics wins management of multi-title list Lauren Bell May 01, 2009 Statlistics has won exclusive list management duties for Access Intelligence (AI), the publisher of multiple b-to-b magazines and Web sites, effective May 1. AI's global master file is around 910,697 names. AI's publications include Aviation Maintenance, Avionics, Chemical Week, Communications Technology, Film & Video Magazine, Studio Monthly and Via Satellite.   Western magazine turns to new frontier - online Lauren Bell May 01, 2009 Cowboys & Indians, a magazine focused on Western lifestyles, has redesigned its Web site in an effort to cross-promote its online and offline properties. The new site features content from the print edition of Cowboys & Indians as well as blogs, audio and video, events coverage and other online features. The goal is to better engage existing readers — who number 158,407 — while drawing in a fresh audience that is interested in Western living.   Data key to every interaction, now more than ever Cara Wood May 04, 2009 Data is the unquestionable currency of direct marketing. It fuels new customer acquisition, informs new product development, drives relevance for existing customers and, in economic conditions like these, helps marketers justify their media spend and their jobs to the company CFO.   All That Marketing offers J. Peterman buyers May 01, 2009 All That Marketing has been awarded list management for the J. Peterman Company. The file contains female buyers who have purchased apparel and matchless items from The J. Peterman Owners Manual catalog.   In This Week's Print Edition States look close by for tourism Dianna Dilworth, Lauren Bell and May 01, 2009 As the summer travel season nears, state tourism boards are encouraging consumers to save money by taking trips in their own backyards.   Fluid's social platform fits Vans, JanSport well Chantal Todé May 01, 2009 Teen-focused brands work to bring their social efforts to the forefront   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Master Business Master List May 01, 2009 New List — Master Business Master List — Lead Me Media — Description: This file contains business contacts across a variety of industries. This list is 59% male.   Arts and Crafts Enthusiasts May 01, 2009 New Lists — Arts and Crafts Enthusiasts — eTargetMedia.com Inc.— Description: This file contains individuals and families who enjoy arts and crafts.   Extreme Sports Enthusiasts May 01, 2009 New List — Extreme Sports Enthusiasts — Walter Karl — Description: This file contains people who enjoy sports of all kinds.   Government Stimulus — US Energy Marketplace PCS May 01, 2009 New list — Government Stimulus - US Energy Marketplace PCS — PCS Mailing List Company — Description: This file contains people who work in the energy production, waste removal, alternative energy research, recycling, water treatment and conservation, green initiates and environmental conservation industries.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Dos and Don'ts: Local search OrangSoda co-founder Derek Miner and Gregg Stewart, SVP, TMP Directional Marketing, offer tips on how to become local search-savvy without letting dollars fly out the door. Click here to read. FREE WHITEPAPERS View More Research

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