| News about digital retail commerce | | |
 | The Ultimate Holiday Email Campaign Look Book
Retailers make 40% — or more — of their annual revenue during the holidays. Download this look book to learn advanced strategies and tactics that can be implemented now to ensure you keep customers buying from you. With 15 advanced tips and nearly 40 examples, this is the ultimate holiday resource. | |
| Engaging the Connected Consumer | | - How technology is shifting consumer psychology
Digital technology is changing the way people think along with the way they shop, author and consumer psychologist Kit Yarrow said at the Shop.org Summit last week. Today's consumer displays less trust and a greater need for instant gratification, she said. Additionally, the superficial nature of digital communication makes people crave individualized new products that get them noticed. National Retail Federation (10/1)      - Nordstrom's success stems from tradition, innovation
Nordstrom built its business and reputation on a tradition of stellar customer service, but the luxury department store has also been committed to staying relevant through change, President of Stores Jamie Nordstrom said at the Shop.org Summit. The retailer has seen strong growth in online sales, and it's making big investments in mobile, he added. National Retail Federation (9/29) - Retailers stress the need for all parts of omnichannel
About 62% of consumers who engage in showrooming start their search at a retailer's website or mobile application, and 78% of shoppers start searching online before making a purchase at the store, according to Healey Cypher, head of retail innovation at eBay. Those numbers illustrate the importance of both digital and physical channels, executives from Target.com, Rebecca Minkoff and Orvis said at the Shop.org Summit. National Retail Federation (9/30) - Identifying and reaching the right influencers
You might not find today's influencers on the cover of a magazine. Brands are turning to parents, bakers, crafters and fashion enthusiasts for help with promoting stories and campaigns. At Shop.org's Digital Retail Boot Camp, Clever Girl Collective's Kristy Sammis shared tips for identifying influencers and effectively reaching new audiences on social media. National Retail Federation (9/29)  | Season's Best Email Strategies: Webinar on Demand
Watch this webinar on demand to learn proven email strategies that will ensure a profitable holiday season. You'll hear an overview of the current state and importance of email marketing for the holidays. Then you'll learn the best of the best campaign ideas that will keep shoppers buying from you | |
- REI to embark on an ambitious website makeover
Outdoor retailer Recreational Equipment Inc. now does 23% of its sales online, and more than 75% of all customers who make in-store purchases check out the products online first, so telling a compelling digital story is increasingly important, REI CEO Jerry Stritzke told attendees at the Shop.org Summit. The retailer will launch a revamped website next year that will mirror the inspiration and expertise levels found in the stores. Internet Retailer (9/30) , The Seattle Times (9/30) , National Retail Federation (9/30) - How giggle quickly shored up its SEO efforts
Baby store giggle beefed up its search-engine optimization efforts starting late last year, launching a "blitz clean up" to find quick fixes while also crafting a longer-term strategy, Vice President Shawna Hausman told attendees at the Shop.org Summit Boot Camp. She shared three SEO quick fixes, starting with identifying and getting rid of duplicate content. National Retail Federation (9/29) - The secrets to Amazon's success
Amazon founder and CEO Jeff Bezos "bet big on the Internet" and won, author Brad Stone said during his keynote at the Shop.org Summit. Stone, who spent more than two years researching and writing "The Everything Store," shared some of the secrets to Amazon's success, including Bezos' focus on selection, convenience and price, and the launch of the Kindle e-reader. National Retail Federation (9/30) - Ramping up paid search in the holiday stretch
With just a couple months to go until Black Friday and Cyber Monday, is it too late to make changes to search marketing plans? Not at all, says Katy Tonkin, a speaker at Shop.org's Digital Retail Boot Camp. Tonkin outlined five tips for making the most of paid search, starting with keyword auditing and mobile search. National Retail Federation (9/29)  | Get more from your digital marketing campaigns
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Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual Shop.org endorsements. The news reported in SmartBrief does not necessarily reflect the official position of Shop.org. | This SmartBrief was created for fashionarchive@gmail.com
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