DMNews Digital Insider: User-generated content gains steam from mobile, social

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April 20, 2010 Check out DMNews on your smartphone Advertisement "Tune up your email marketing - free guide" Need a shortcut to better conversion? Now you've got it. Lyris has 10 free landing page & email templates to help you get better results quickly. You'll get these templates, completely free, plus the popular HTML Basics How-To Guide to help you make use of the templates quickly and easily. Download the free Landing Page Templates (& Email Companions!) now. Inside Digital User-generated content gains steam from mobile, social Although the concept first gained steam during the social media boom of the past decade, marketers are finding new ways to employ user-generated content, especially video and photos, in their campaigns.   Latest News AOL launches Ad Desk beta Frank Washkuch AOL launched the beta version of the Advertising.com Ad Desk display platform on April 19. The Web services company developed the platform after soliciting feedback from brand and direct response advertising agencies and marketers in recent months.   Publishers expect subscription lift from iPad Nathan Golia Many marketers greeted the April 3 release of Apple's iPad with excitement, looking to the device for new e-commerce and interactive advertising capabilities. Players in the beleaguered publishing industry, meanwhile, are looking to the product to stanch the exodus of print subscribers - and the ad dollars that followed them.   Irving joins Yahoo as chief product officer Carol Krol Yahoo has hired Blake Irving as the portal's chief product officer. He will join the company May 17.   Hearst close to iCrossing acquisition: report Frank Washkuch ICrossing stayed mum on April 19 about reports that newspaper and magazine publisher Hearst Corporation is on the verge of acquiring the digital marketing agency.   Twitter kicks off Promoted Tweets Dianna Dilworth Twitter launched its Promoted Tweets service, which allows advertisers to buy sponsored links on the social networking site, on April 13.   Opinion Compliance in online marketing: A case for the long haul Peter Klein, general manager of MonetizeIt, MediaWhiz I started my career in the direct mail world of magazines, "As Seen on TV" products, and sweepstakes offering people a chance at riches. Probably our most questionable tactic back then consisted of making the following exciting, emotional claim; "You could almost possibly already be a winner!"   The DMNews Essential Guide to Search Engine Marketing From one search query, there are 10 ways to get an answer David Berkowitz, director of emerging media and client strategy, 360i While the vision of search activity reaching past the desktop has been around for a while, the proliferation of mobile devices and new technologies makes "anytime, anywhere" search easier. Marketers may not need all of them, but it's increasingly crucial to be aware of the disparate ways to reach consumers when, where, and how they search.   DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Click here to fill out DMNews' 2010 Agency Business Report survey

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Rite Aid launches loyalty program nationwide, Hearst reportedly close to iCrossing buy

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April 20, 2010 Check out DMNews on your smartphone Today's News Rite Aid launches loyalty program nationwide Nathan Golia Pharmacy chain Rite Aid launched the Wellness+ loyalty program nationwide on April 19 at the conclusion of a six-month pilot program in Buffalo, NY; Greensboro, NC; Harrisburg, PA; and San Diego. The initiative was created internally.   Hearst close to iCrossing acquisition: report Frank Washkuch ICrossing stayed mum on April 19 about reports that newspaper and magazine publisher Hearst Corporation is on the verge of acquiring the digital marketing agency.   AOL launches Ad Desk beta Frank Washkuch AOL launched the beta version of the Advertising.com Ad Desk display platform on April 19. The Web services company developed the platform after soliciting feedback from brand and direct response advertising agencies and marketers in recent months.   Havas Q1 revenues up 1.4% over 2009 Kevin McKeefery Agency holding company Havas saw $441 million in revenue during the first quarter of 2010, a 1.4% increase year-over-year.   Irving joins Yahoo as chief product officer Carol Krol Yahoo has hired Blake Irving as the portal's chief product officer. He will join the company May 17.   Chidester named first Wunderman World Health president Kevin McKeefery Wunderman named Becky Chidester, most recently the president of Wunderman NY, to the newly created position of president of Wunderman World Health, effective April 19.   From the print edition Marketers aim for authenticity Black, Hispanic and Asian-American consumers have a lot of buying power, and those numbers are only growing. Many marketers are incorporating multichannel marketing campaigns that target specific audiences to help attract consumers based on their cultural framework into their overall marketing plan.   The Work: Steaz, Chilton Memorial, KCSM Steaz reaches out through mom blogger, Chilton Memorial tries variable data, KCSM tunes up awareness with direct mail.   Today's lists and databases National League of Cities New list — National League of Cities — MGILists — This file contains local governments and state municipal leagues, including those from more than 1,700 cities and towns and 49 state municipal leagues.   American Travel & Hospitality Professionals New list — American Travel & Hospitality Professionals — eTargetMedia.com — This file contains decision makers in the US travel and hospitality industry.   Olive Juice Kids Merchandise Buyers New management — Olive Juice Kids Merchandise Buyers — Amerlist — This file contains direct mail buyers who spend an average of $151 per order on apparel such as pants, sweaters, skirts, outerwear, shoes and accessories. Olive Juice Kids also offers a line of gift merchandise for children.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.