DMNews Digital Insider: User-generated content gains steam from mobile, social

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April 20, 2010 Check out DMNews on your smartphone Advertisement "Tune up your email marketing - free guide" Need a shortcut to better conversion? Now you've got it. Lyris has 10 free landing page & email templates to help you get better results quickly. You'll get these templates, completely free, plus the popular HTML Basics How-To Guide to help you make use of the templates quickly and easily. Download the free Landing Page Templates (& Email Companions!) now. Inside Digital User-generated content gains steam from mobile, social Although the concept first gained steam during the social media boom of the past decade, marketers are finding new ways to employ user-generated content, especially video and photos, in their campaigns.   Latest News AOL launches Ad Desk beta Frank Washkuch AOL launched the beta version of the Advertising.com Ad Desk display platform on April 19. The Web services company developed the platform after soliciting feedback from brand and direct response advertising agencies and marketers in recent months.   Publishers expect subscription lift from iPad Nathan Golia Many marketers greeted the April 3 release of Apple's iPad with excitement, looking to the device for new e-commerce and interactive advertising capabilities. Players in the beleaguered publishing industry, meanwhile, are looking to the product to stanch the exodus of print subscribers - and the ad dollars that followed them.   Irving joins Yahoo as chief product officer Carol Krol Yahoo has hired Blake Irving as the portal's chief product officer. He will join the company May 17.   Hearst close to iCrossing acquisition: report Frank Washkuch ICrossing stayed mum on April 19 about reports that newspaper and magazine publisher Hearst Corporation is on the verge of acquiring the digital marketing agency.   Twitter kicks off Promoted Tweets Dianna Dilworth Twitter launched its Promoted Tweets service, which allows advertisers to buy sponsored links on the social networking site, on April 13.   Opinion Compliance in online marketing: A case for the long haul Peter Klein, general manager of MonetizeIt, MediaWhiz I started my career in the direct mail world of magazines, "As Seen on TV" products, and sweepstakes offering people a chance at riches. Probably our most questionable tactic back then consisted of making the following exciting, emotional claim; "You could almost possibly already be a winner!"   The DMNews Essential Guide to Search Engine Marketing From one search query, there are 10 ways to get an answer David Berkowitz, director of emerging media and client strategy, 360i While the vision of search activity reaching past the desktop has been around for a while, the proliferation of mobile devices and new technologies makes "anytime, anywhere" search easier. Marketers may not need all of them, but it's increasingly crucial to be aware of the disparate ways to reach consumers when, where, and how they search.   DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Click here to fill out DMNews' 2010 Agency Business Report survey

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