DMNews: Rite Aid launches loyalty program nationwide, Hearst reportedly close to iCrossing buy

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April 20, 2010 Check out DMNews on your smartphone Today's News Rite Aid launches loyalty program nationwide Nathan Golia Pharmacy chain Rite Aid launched the Wellness+ loyalty program nationwide on April 19 at the conclusion of a six-month pilot program in Buffalo, NY; Greensboro, NC; Harrisburg, PA; and San Diego. The initiative was created internally.   Hearst close to iCrossing acquisition: report Frank Washkuch ICrossing stayed mum on April 19 about reports that newspaper and magazine publisher Hearst Corporation is on the verge of acquiring the digital marketing agency.   AOL launches Ad Desk beta Frank Washkuch AOL launched the beta version of the Advertising.com Ad Desk display platform on April 19. The Web services company developed the platform after soliciting feedback from brand and direct response advertising agencies and marketers in recent months.   Havas Q1 revenues up 1.4% over 2009 Kevin McKeefery Agency holding company Havas saw $441 million in revenue during the first quarter of 2010, a 1.4% increase year-over-year.   Irving joins Yahoo as chief product officer Carol Krol Yahoo has hired Blake Irving as the portal's chief product officer. He will join the company May 17.   Chidester named first Wunderman World Health president Kevin McKeefery Wunderman named Becky Chidester, most recently the president of Wunderman NY, to the newly created position of president of Wunderman World Health, effective April 19.   From the print edition Marketers aim for authenticity Black, Hispanic and Asian-American consumers have a lot of buying power, and those numbers are only growing. Many marketers are incorporating multichannel marketing campaigns that target specific audiences to help attract consumers based on their cultural framework into their overall marketing plan.   The Work: Steaz, Chilton Memorial, KCSM Steaz reaches out through mom blogger, Chilton Memorial tries variable data, KCSM tunes up awareness with direct mail.   Today's lists and databases National League of Cities New list — National League of Cities — MGILists — This file contains local governments and state municipal leagues, including those from more than 1,700 cities and towns and 49 state municipal leagues.   American Travel & Hospitality Professionals New list — American Travel & Hospitality Professionals — eTargetMedia.com — This file contains decision makers in the US travel and hospitality industry.   Olive Juice Kids Merchandise Buyers New management — Olive Juice Kids Merchandise Buyers — Amerlist — This file contains direct mail buyers who spend an average of $151 per order on apparel such as pants, sweaters, skirts, outerwear, shoes and accessories. Olive Juice Kids also offers a line of gift merchandise for children.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Click here to fill out DMNews' 2010 Agency Business Report survey
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