DMNews: JCPenney introduces mobile coupons to Houston consumers

September 25, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  ADVERTISEMENT Today's News JCPenney introduces mobile coupons to Houston consumers Dianna Dilworth September 24, 2009 Retailer JCPenney has introduced a mobile coupon program for its Houston customers via a partnership with mobile technology firm Cellfire. The program enables customers to use mobile coupons that are scanned at the point of sale in JCPenney stores.   Direct retail veteran Meads named co-CEO at Aeropostale Chantal Todé September 24, 2009 The executive shuffle announced September 24 by Aeropostale will put direct retail veteran Mindy Meads at the top of the company as its co-CEO. The appointment will be effective when Julian Geiger, the current CEO of the teenager-targeting specialty retailer, steps down at the end of this fiscal year.   Peer-endorsed social loyalty program Peer2 launches Mary Elizabeth Hurn September 24, 2009 Peer-endorsed online marketing platform Peer Squared (Peer2) has launched in beta. Apparel companies Miss Sixty and Energie, motorcycle brand Ducati, nutritional product maker SuperFoodsRx and performance skin care product Brave Soldier are among the brands signed on as clients.   Beam Global names George CMO, SVP Mary Elizabeth Hurn September 24, 2009 Beam Global Spirits & Wine named Kevin George CMO and SVP, effective September 28. He will oversee global brand strategy development and consumer insights and build programs for the brand's portfolio.   Statlistics releases two Canon lists September 24, 2009 Statlistics has released two lists from Canon Communications. PharmaLive reaches top players in the pharmaceutical and biomedical industries, and Medical Device Link reaches designers, manufacturers and marketers of medical devices.   From the Print Edition E-commerce an easy sell Chantal Todé Retailers train their focus online in a tough market by investing in customer experience initiatives.   13 tips (A baker's dozen!) for successful e-commerce Multichannel retailers must manage many moving levers in their e-commerce strategy. From getting customers to the online store to incorporating product reviews, the following tips will help you make the most of the channel   Web Weekly Dos and Don'ts: Webserts Webserts — banner ads placed in confirmation e-mails sent after an e-commerce purchase — have grown in popularity as e-commerce expands and list brokers look for new sources of income. Experts share their "Dos and Don'ts" for marketers looking for opportunities in this emerging channel.   more » Today's lists and databases Your Travel Insider - Subscribers New list — Your Travel Insider - Subscribers — Thomas, Townsend & Kent — This file contains travelers who read e-newsletter Your Travel Insider and receive special offers from advertisers that are relevant to their interests. Sixty percent of subscribers plan to spend $2,500 or more on their next vacation. Average household income is $91,800.   Energy Supplement Buyers/Postal & Email Addresses New list — Energy Supplement Buyers/Postal & Email Addresses — Specialists Marketing Services — This file contains adults who have responded affirmatively to an online survey that they have bought energy supplements. Fifty-five percent of these prospects are male.   Quintessential Impulse Buyers New list — Quintessential Impulse Buyers — Andrews Wharton Inc. — This file contains buyers that are always looking for deals and incentive-type offers. These prospects are 54% female; their average income is $45,000.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Community Wayne Pick, ECD at Rapp New Zealand, explains how ANZ Bank attracted students with social media rather than monetary incentives Agency Business Report Click below to view all agency profiles

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