DMNews: Neiman Marcus names CMO

July 8, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Neiman Marcus names CMO Chantal Todé July 07, 2009 Wanda Gierhart has been named SVP and CMO at The Neiman Marcus Group Inc. and will be responsible for marketing, market research, advertising, sales promotion and customer insight activities for Neiman Marcus Stores, Neiman Marcus Direct and Bergdorf Goodman. Gierhart, who will begin in her new role on August 10, will report to Karen Katz, president and CEO of Neiman Marcus Stores and EVP at The Neiman Marcus Group.   Q Interactive nabs Postmaster Direct Carol Krol July 07, 2009 Q Interactive, a performance-based advertising network, announced on July 7 it acquired Postmaster Direct, a double opt-in permission-based e-mail marketing company, from Return Path. Terms of the deal were not disclosed.   Qdoba adds mobile to loyalty efforts Lauren Bell July 07, 2009 A group of 26 Qdoba stores, all owned by Aztec Partners LLC, is expanding its customer loyalty program into the mobile realm with a feature called Qdoba Mobile Rewards. The Mexican chain teamed with mobile loyalty company Tetherball to create the new program. Qdoba Mobile Rewards, which works in conjunction with the chain's existing, "QCard" program, offers rewards, coupons and special notifications to consumers through their phones when they opt in.   CMOs slash marketing budgets in 2009, direct mail takes hit Carol Krol July 07, 2009 Seventy-one percent of global CMOs reported 2009 marketing budgets are lower than budgets they had in 2008, and more than half (51%) have reported cuts of 20% or more, according to Forrester Research in its "Marketing Budgets Suffer Significant Cuts" report released July 7.   SMS gets Gevalia Kaffe list July 07, 2009 Specialist Marketing Services has been awarded management of the Gevalia Kaffe files. Buyers on this file have responded to a trial home delivery offer of two half-pound packages of coffee along with a free stainless steel coffeemaker for an introductory price of $10 to $25.   From the Print Edition DMNews talks with Glenn Pingul, VP of marketing at Mixpo Glenn Pingul, VP of marketing at Mixpo, discusses an online video display banner campaign created for McDonald's at the end of 2008 to promote a new breakfast line.   Money-saving strategies for direct mailers Thanks to the recent postage increase and economic pressure, mailers are once again in search of ways to cut costs and improve the efficiency of their efforts. Four industry experts share their best belt-tightening tactics.   Web Weekly Technique: How to build the best PPC landing page You've paid for the click and now you need to make the most of it. We asked three experts to share their secrets on how to design the best landing page so that every pay-per-click lead from a search engine turns into a buyer.   more » Today's lists and databases FormSend Tax, Legal, Real Estate and Business Email Masterfile New e-mail list — FormSend Tax, Legal, Real Estate and Business Email Masterfile — MetaResponse Group — This file contains individuals at their home office or small business who are actively researching and downloading tax, legal, business, and real estate forms.   Cash for Clunkers Prospects — ICS Self-Reported Automotive Masterfile Mailing List New list — Cash for Clunkers Prospects — ICS Self-Reported Automotive Masterfile Mailing List — ICS Marketing Support Services — This file contains vehicle owners with model years between 1995 and 2002. It has been specifically designed to target consumers who may take advantage of the "Cash for Clunkers" bill.   Need $1500 Fast New list — Need $1500 Fast — Data Lists Services — This file contains people who have applied for a payday loan advance of up to $1500 online. Suggested usage includes secured and unsecured credit card offers, debt consolidation offers, catalog card offers, financial services, sweepstakes players and business opportunities.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Ready. Set. Go. Entries for the 32nd Caples Awards are now open. Click here to download the entry kit today. Caples Community Johnnie Walker looked to Wunderman to extend its Private Tasting field marketing program online Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey
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