iMedia Industry Update: Content in 2014

Connecting the Marketing Community Dear iMedia Connection readers, As we step into 2014, I'd like to thank our loyal readers and summit attendees for making the last 12 months an amazing time for both iMedia and our industry at large. As senior vice president of iMedia Communications, I've had the pleasure of meeting and mingling with many of you at our events, but there are many of you whom I have yet to meet. To that end, I encourage you to connect with me and the team at iMedia in 2014 to explore the vast opportunities that we offer, both at events and on iMedia Connection, to move your business and this industry forward. The Future of Content Moving into the new year, we at iMedia are excitedly watching the evolution of our dynamic industry and will continue to bring you regular trend analyses. Going into 2014, all eyes at iMedia are on the exciting -- albeit uncertain -- future of content. An estimated $118 billion was spent on content marketing, video marketing, and social media this year, and according to eMarketer, ad spending on sponsored content alone will reach an estimated $3.2 billion by 2017. Spending aside, contention remains around the topic of native advertising, with both the IAB and FTC taking close looks at current industry practices. In light of both the great opportunity and uncertainty surrounding content marketing and its various manifestations, iMedia has decided to launch its first-ever iMedia Content Summit in March . In addition to branded content creation, the event will delve deeply into topics surrounding social media and the continued convergence of TV and video. We hope to see you at the event or one of our many other exciting 2014 summits. Until then, best wishes from the whole iMedia family! See Marti's full industry address here > Sincerely, Marti Funk SVP, iMedia Communications Marti Funk Senior Vice President iMedia Communications Meet the Team Kurt Indvik VP, Business Operations Chris Arens Managing Director & Publisher Bethany Simpson Marketing Director Katharine Panessidi Content Director Kim Bayudan Conference Director Jason Haffar Director, Sales Click here to see more UPCOMING SUMMITS iMedia Brand Summit Feb. 9-12, 2014 Amelia Island, FL iMedia Content Summit Mar. 2-5, 2014 Huntington Beach, CA iMedia Agency Summit May 4-7, 2014 Austin, TX iMedia Entertainment Summit June 3, 2014 Hollywood, CA iMedia Commerce Summit June 24-26, 2014 Salt lake City, UT

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