DMNews: Cyber Monday, Black Friday e-mail volume up, deliverability down

Please click here to view this message in your browser.

December 4, 2009 Check out DMNews on your smartphone  Today's News Cyber Monday, Black Friday e-mail volume up, deliverability down Dianna Dilworth The volume of e-mail marketing messages sent on Black Friday and Cyber Monday hit an all-time high this year. However, according to e-mail vendor Pivotal Veracity, message deliverability was an issue for marketers.   Dynamic Logic, IRI partner to release measurement platform Frank Washkuch Millward Brown's Dynamic Logic unit partnered with Information Resources Inc. to launch a measurement platform this week that seeks to tie offline purchasing behavior to online advertising and marketing efforts. Called AdIndex Connects with IRI, the platform lets consumer packaged goods companies see how online ad campaigns impact consumer perceptions of a brand, as well as whether Web-based efforts drive sales.   Cheil Worldwide acquires Barbarian Group Dianna Dilworth Cheil Worldwide, a Korea-based agency, acquired a majority stake in New York-based digital firm The Barbarian Group this week. Terms of the deal were not disclosed. Barbarian, founded in 2001, will keep its brand and office. Its three founders will continue to run the company. The deal, signed December 2, is expected to close next week.   KeyBank renews AOR partnership with Purple@Epsilon Mary Elizabeth Hurn KeyBank has renewed its agency of record relationship with Purple@Epsilon after an RFP process. The agency will provide direct marketing services, including strategy, direct mail production and analytic support. Neither company would disclose the specifics of the contract, but they said that terms are set on an annual basis.   MGI Lists awarded professionals file The Convention Industry Council awarded MGI Lists management of its Certified Meeting Professionals Masterfile on December 3.   From DMNews' 30th Anniversary Issue Dialing for dollars Cara Wood Over the past 30 years, there have been incredible shifts in how telemarketing is because of technology and legislation. Outbound calls had their heyday in the early 90s, until rigorous growth was curbed due to the National Do Not Call Registry. Today, inbound call centers continue to play a strong role in customer service, e-commerce and catalog orders.   Searching the net for ROI David Ward Search engine marketing has exploded over the past decade into a nearly $10 billion annual business.   Today's lists and databases African American Donors New list — African American Donors — Beach List Direct — This file contains African American donors who support a wide variety of causes including black churches, community based mutual aid organizations, education, and fraternal and civil rights groups.   Investors - ICS InfoNet New list — Investors - ICS InfoNet —ICS Marketing Support Services — This file contains investors of above-average income who have proven responsive to integrated e-mail and postal campaigns. Investors are represented from all 50 states.   Government of Florida Employee File New list — Government of Florida Employee File — NCM List Services — This file contains state employees within the government of Florida.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.