DMNews: Scholastic sells continuities division

August 8, 2008 Advertisement Today's News Scholastic sells continuities division Chantal Todé August 07, 2008 Scholastic Corp. has entered into a definitive agreement with Sandvik AS to purchase its US direct-to-home continuities business. Terms of the deal were not disclosed. Scholastic expects to close the sale in the first quarter of fiscal 2009.   AOL's Platform-A debuts mobile ad platform Dianna Dilworth August 07, 2008 AOL has debuted a mobile third-party ad-serving platform through Third Screen Media, Platform-A's mobile ad-serving platform and network. Through the new offering, Platform-A will offer mobile publishers the ability to sell ads on multiple ad networks.   The Week boosts rate base, creates new editorial positions Lauren Bell August 07, 2008 The Week has raised its rate base by 25,000 and created two new executive editor positions as part of its ongoing expansion. With this rate base increase, effective January 2009, The Week will have a circulation of 500,000 — double its 2004 rate. The increase is the magazine's third within a year.   Pew Internet report: Search engine use grows Ellen Keohane August 07, 2008 Search engine use continues to grow, with 49% of Internet users saying they use search engines on a typical day, according to a Pew Internet & American Life Project report released this week.   Intuitive Surgical switches to NetSuite CRM Lauren Bell August 07, 2008 Intuitive Surgical Inc., a maker of surgical robotics, has deployed NetSuite CRM. The company, which serves hundreds of hospitals nationwide, is using NetSuite CRM to integrate and manage its business processes.   Leon Henry announces lawn product insert program Bryan Yurcan August 07, 2008 Leon Henry Inc. has announced the Go Green in 2009 package insert program with Zoysia Farm Nurseries. Inserts can be included in packages sent to homeowners who have ordered Zoysia lawn products.   In This Week's Print Edition Showcasing creative campaigns from Hoover's, Indiana Botanic Gardens, Dunhill Vacation News August 04, 2008 Hoover's works in the fast lane; Indiana Botanic Gardens' site gets a boost; and Dunhill Vacation News uses a lead network to get subscribers for travel newsletters.   Direct response becoming normalized in video game ads David Ward August 04, 2008 Many brands are looking to leverage the passion and enthusiasm that consum­ers — especially males age 18-34 — have for video games, with campaigns both in and around game play.   Today's lists and databases Stratford Career Insti­tute Insert Program August 07, 2008 Inserts - Stratford Career Insti­tute Insert Program - Adrea Rubin Management - Description: This file contains individu­als who take part in the Stratford Career Institute, a privately owned correspon­dence school that offers more than 60 at-home career training programs to thousands of students throughout North America. Areas of study include busi­ness, computer technology, legal/medi­cal, counseling/education, vocational trades and design programs.   International Business-to-Business Opt In Professional Masterfile August 07, 2008 New List - International Business-to-Business Opt In Professional Masterfile - eTargetMedia.com Inc. - Description: This file contains execu­tives and professionals from various industries. They are key decision makers and are influential in company pur­chases. Each executive has requested to receive third party offers related to business products and services.   Catholic Bookstores August 07, 2008 New List - Catholic Bookstores - Peter Li Education Group - Description: This file contains Catholic bookstores across the nation. These stores offer Catholic books, bibles, stat­ues, rosaries and jewelry.   Online2Income August 07, 2008 New List - Online2Income - American Name Services - Description: This file contains attendees of Online2Income seminars. These work­shops teach entrepreneurs how to sell their own products through wholesale merchandisers, provide keys to be suc­cessful with online auctions, and offer information about how to use their own Web sites with auction Web sites.   Classifieds Database / Circulation Analyst Leader Position Summary Lead all aspects of the direct marketing database: circulation/list management, data hygiene and data information strategy. Responsibilities Serve as direct marketing database strategist, working with IT to create new fields for customer segmentation. Oversee and develop marketing database hygiene tactics and hygiene team. Serve as an internal consultant for marketing, leveraging an understanding of the market and database. Work with Marketing Department to develop targeted mailing lists. Actively monitors and tracks available technology related to customer relationship management and direct marketing opportunities. Experience/Education: Bachelor's degree in Marketing, Database Marketing or related field. Master's Degree preferred. 1+ years experience in direct marketing or database marketing environment. Foundational understanding of database management, customer file management, direct mail circulation planning, database marketing. Experience with B to B circulation and databases. Apply via company website (www.hach.com/careers) to job number IRC 3849. BOOKKEEPER Paramus NJ office moving to Fairfield NJ. List company searching for bookkeeper with 3+ years manual and computerized experience. Must be a smart, quick learner, detail oriented, able to multi task and work in fast paced environment. Submit Resume and salary requirement on cover sheet only to Saavoy@aol.com THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Online Marketing Manager  $75K Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Asst Circulation Mgr (catalog) $50K Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Marketing Specialist $60k Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Sr. CRM Specialist - $72k Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Account Supervisor-Direct Agency - $80K Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. MADISON EXECUTIVE SEARCH Direct Marketing and Catalog Specialists. LEAVE THE RECRUITING TO US. Mimi DAmelio and M. Ward Perrott Phone: (203) 431-6565 Fax: (203)431-6060 Email: Ward@directexec.com Website: http://www.directexec.com/ In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-mail experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-mail Marketing, which will be made available at the DMA08 show in Las Vegas in mid-October, and will be published as a supplement in our October 27th issue. Click here for more information. Podcast: Q&A with Greater Than One CEO Elizabeth Apelles New York-based digital agency Greater Than One chats with DMNews about trends, tactics and challenges - Click here to read.  WHITEPAPER LIBRARY View More Whitepapers DMNews Jobs Market List Salesperson Avrick Direct United States Consumer Marketing Manager Wolverine World Wide, Inc. Rockford, Michigan Consumer Marketing Analyst Wolverine World Wide, Inc Rockford, Michigan Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Marketing Manager Reader's Digest Association Pleasantville, New York Affiliate Marketing Manager LEGO Enfield, Connecticut
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