DMNews: Google's Tim Armstrong named CEO of AOL

March 16, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News Google's Tim Armstrong named CEO of AOL Mary Elizabeth Hurn March 13, 2009 Tim Armstrong, SVP of Google, has been named chairman and CEO of AOL. Randy Falco, who currently holds the title, as well as AOL's COO Ron Grant, will leave the company after a transition period. The announcement was made by chairman and CEO of AOL's parent company Time Warner Inc., Jeff Bewkes. Armstrong will start at AOL on April 7.   Acxiom, Acuity Mobile, MGM Mirage partner on mobile messaging Bryan Yurcan March 13, 2009 Acxiom and mobile marketing solutions provider Acuity mobile have partnered with MGM Mirage to provide personalized mobile marketing messages to the hotel chain's guests. Guests at six MGM Mirage properties can opt in to mobile marketing programs that deliver personalized, targeted promotions to their mobile phones, said Acxiom.   Hulu gets social Dianna Dilworth March 13, 2009 Like Netflix before them, online television network Hulu has a new social networking feature that lets friends share their favorite videos. Named Hulu Friends, this new social networking tool sits next to the video content, so that friends can recommend shows to each other. Hulu is using this new service in hopes to expand its network virally.   ESPN goes niche with saltwater fishing magazine Lauren Bell March 13, 2009 ESPN Outdoors is introducing a new annual magazine this month designed to increase the media impact of its saltwater fishing television program, ESPN Outdoors Saltwater Series.   Compromise, communication keys to loyalty Cara Wood March 16, 2009 Do you have one of those friends that gets extremely specific when ordering at a restaurant? It's that person that has no qualms with requesting ingredi­ent substitutions from a waiter despite not having a food allergy or restrictive cultural diet. He or she probably asks about the cooking techniques and equipment being used before committing to a particular dish. I know a few such people and they drive me crazy.   Donors list now available March 13, 2009 Trinity Direct has introduced the Children's Charities in New Jersey: Gift Givers list to the market. This list is composed of people who have donated to various children's cancer and wish-making charities in New Jersey.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. A sick place to live March 09, 2009 Coverall Health-Based Cleaning System wanted to reach businesses that hire commerical cleaning services with a message beyond looking clean. So they launched an integrated campaign that brought germs to life through characters such as Missy Coli, Sal and Ann Monella and Mike Robe.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Media turn to CRM to cut losses Chantal Todé March 16, 2009 Beleaguered by declining reader­ships and the exodus of advertis­ers, media companies have begun furiously experimenting with new strategies they hope will help them retain their relevance, including personalized newspapers and online migration.These companies also have re-energized interest in robust CRM programs, like the one Disney launched last week.   Facebook beats Google in steering niche traffic Mary Elizabeth Hurn March 16, 2009 Brands have long known that social networks can be a driver of traffic for their sites, but new stats from Hitwise say for some Web sites, Facebook can drive more users than Google. These sites include Evite.com, celebrity gossip blog PerezHilton.com and mom-centric social net­work CafeMom.com.   Today's lists and databases ServiceMagic InteriorDesign Consumers March 16, 2009 New List - ServiceMagic InteriorDesign Consumers - Worldata - Description: This file contains peoplewho are looking to improve their homes, often by hiring interior designers.   Wisteria March 16, 2009 New Management - Wisteria - Belardi/Ostroy - Description: This file contains people who have bought home decorations, furniture and/or gardening tools from Wisteria catalog.   Penton: Business and Home Addresses March 16, 2009 New List - Penton: Business and Home Addresses - Walter Karl - Description: This file contains subscribers to Penton business magazines.   New Entrepreneur Business Hotline from Take20.biz March 16, 2009 New List - New Entrepreneur Business Hotline from Take20.biz - Innovative List Marketing Inc. - Description: This file contains new busi­ness owners with less than 10 employees.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive Problem Solver: How can I turn anonymous Web visitors into leads? SugarCRM's Martin Schneider explains how to turn analytics stats into quantifiable leads. Click here to read. Global Creative Jam March 19, 2009 in New York, NY   Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company    TIME IS RUNNING OUT  Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today   FREE WHITEPAPERS View More Research

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