DMNews: Printers look to merge in slowdown

June 15, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Printers look to merge in slowdown Carol Krol June 12, 2009 Print service providers are responding to one of the most challenging economic environments ever by joining forces and expanding services to compete.   AOL adds to local network with two acquisitions Sharon Goldman June 12, 2009 AOL announced Thursday that it acquired Patch Media Corporation, a local news and information platform, and Going, a local platform for readers to discover and share things to do in leading cities. Both acquisitions leverage a consumer and marketplace trend toward greater consumption of news and information online.   E-mail spending to grow to $2 billion by 2014 Dianna Dilworth June 12, 2009 E-mail marketing spending in the US will increase to $2 billion by 2014, which represents almost and 11% year-over-year growth rate, according to a new forecast report by Forrester Research. The report, called "US Email Marketing Forecast, 2009 To 2014," attributed the growth of e-mail marketing to falling CPMs (meaning that ESPs are charging less per e-mail), a higher return on investment, as well as the growth of social e-mail accounts. Because of this growth, in five years consumers will be hit with more than 9,000 e-mail marketing messages a year.   Editorial: Twitter is a tad overplayed Cara Wood June 15, 2009 I had a bit of an "I told you so" moment earlier this month during my morning commute when the front page headline of New York's Metro proclaimed: "Study: Twitter's close to completely useless." As someone who's been skeptical of the merit of the medium, I'm feeling pretty smug. It's not that I haven't been watching the trends, Tweeting my whereabouts @DMNews or found it fun to see what our followers are thinking — but fun and function do not always go hand in hand.   List of seniors at e-mail available June 12, 2009 List Bargains introduces the Giving Seniors @ E-mail list to the market. This file contains older donors who give back to the organizations, charities, and audiences that they feel strongly about.   In This Week's Print Edition Eco-PSAs reach out to tweens nationwide Lauren Bell The US Forest Service debuted its nationwide Discover the Forest campaign on June 13, the second annual National Get Outdoors Day through a partnership with the Ad Council and Euro RSCG.   Lexus begins national CRM push after pilot Lauren Bell Lexus is offering new CRM software to all of its US dealerships, following a successful 10-month pilot program at 14 dealers. The system lets Lexus customers make service appointments any time from anywhere, which Lexus execs believe will foster better relationships with existing customers and possibly attract new ones.   Web Weekly Problem Solver: Are you prepared for the biggest postal change in years? Beginning in late November 2009, mailers will be required to switch to full-service Intelligent Mail barcode (IMB) to qualify for greater U.S. Postal Service discounts. IMB offers a dynamic alternative to the extremely limited POSTNET barcode. As you prepare to make the switch to IMB, here are five tips to make sure you take advantage of IMB's benefits.   more » Today's lists and databases American Stationery Mail Order Buyers New list — American Stationery Mail Order Buyers — Leon Henry Inc. — This file contains American Stationery mail-order buyers. Mostly more than 50 years of age, 66% of these prospects are married and 84% own their homes.   India's Credit-Proven Elite BankCard Insert Program New insert program — India's Credit-Proven Elite BankCard Insert Program — Focus Worldwide and Regency Direct Marketing — The India Bankcard Insert Program is designed to help marketers break into the India market or, for those who already have a presence there, the program can an additional marketing channel.   Canadian Catholic Masterfile New list — Canadian Catholic Masterfile — Trinity Direct — This file contains Canadian Catholics whose names were obtained through changes of address, magazine publishers, new homeowner deeds and other sources.   Avid Home Shopping Enthusiasts New list — Avid Home Shopping Enthusiasts — eTargetMedia.com Inc. — This file contains savvy shoppers who love the convenience and relaxation of shopping from home. These avid shoppers enjoy watching home shopping television programs including HSN and QVC.   Classified InfoDirect, a Mailing List Management company is seeking Full Time and Part Time positions. Current openings include: Mailing List Locator Seeking full time or part time person to locate mailing lists for InfoDirect to manage. Must have minimum 3 years experience locating lists for list management. Must be aggressive and creative. Relocation optional. Mailing Lists Marketing Looking for a part time person to handle marketing for all of its managed lists. Must be creative, imaginative, and think outside the box. Work from your home, relocation not required. Must have minimum 5 years experience in marketing. Mailing Lists Sales Seeking highly motivated, aggressive, full time sales executive with a successful documented track record of selling compiled and response consumer and business lists. Must have a minimum of 5 years of successful sales experience in the direct marketing industry. Excellent base salary, commissions and benefits. Relocation is optional. Data Salesperson - National Accounts Seeking salesperson to bring their experience and contacts to an opportunity to represent our unique data assets including online-generated consumer product usage survey information and individual-level grocery purchase data. Excellent compensation and benefit package for the right person...if that's you, send resume to daniel@infodirectlists.com, or fax to 256-536-0705. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community See how Boone-Oakley used YouTube to successfully syndicate its own Web site Agency Business Report Click below to view all agency profiles FREE WHITEPAPERS View More Research DMNews Data Management Survey Click the image below to vote in DMNews' weekly online poll

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