DMNews: Johnny Rockets to launch targeted mail campaign

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August 31, 2010 Check out DMNews on your smartphone Today's News Johnny Rockets to launch targeted mail campaign Ryan Chatelain Restaurant franchise Johnny Rockets will launch a direct mail campaign September 27 targeting employees at businesses near 52 of its locations.   Lindt USA launches sweepstakes, integrated campaign with Federer Shahnaz Mahmud Chocolate maker Lindt USA launched an integrated campaign August 29 with tennis star Roger Federer to promote its 'The Perfect Match' sweepstakes.   ETargetMedia releases educational professionals list ETargetMedia has released the American Educational Professionals list to the market.   From the print edition Pitch product claims wisely Ryan Chatelain Marketers undergo scrutiny in wellness category as health benefits raise doubt   Prospect better to grow existing lists Four experts talk about their best practices for expanding and maintaining a robust and clean list of customer data in today's information age — where data comes from a multitude of channels and options.   From DMNews' Direct Line Blog Google puts real-time search on display Rose Gordon If you missed it last week, Google revealed a permanent home for its real-time search results at www.google.com/realtime.   more » In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Avid Spa and Therapeutic Massage Enthusiasts Avid Spa and Therapeutic Massage Enthusiasts - eTarget Media
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews Digital Insider: Payvment's founder reveals his tips for selling on Facebook

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August 31, 2010 Check out DMNews on your smartphone Inside Digital Q&A: Christian Taylor, founder and CEO of Payvment Rose Gordon The chief executive of online shopping platform Payvment, which allows brands and organizations to set up stores on their Facebook pages, speaks with DMNews' senior editor Rose Gordon about its new API.   Latest News MTV launches social game to 'woo' viewers Shahnaz Mahmud MTV launched a social game on Facebook on August 24 to engage consumers and increase viewership of its programming.   Young consumers trust offline pitches more than online: Epsilon Mercedes Cardona Young consumers may live their lives online, but they trust offline marketing pitches more than web-based ones, according to a survey.   Kraft Foods 'Huddle to Fight Hunger' campaign supports charitable giving Shahnaz Mahmud Kraft Foods launched an integrated marketing campaign August 22 to encourage charitable giving to nonprofit Feeding America. The 'Huddle to Fight Hunger' effort has mobile, digital, online, in-cinema, print and in-store display elements.   Sears Holdings taps Razorfish's Friedman as marketing chief Ryan Chatelain Sears Holdings hired former Razorfish executive David Friedman as SVP and president of marketing, effective September 13.   Customer loyalty gets most marketing dollars in social media: study Shahnaz Mahmud Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social media marketing programs, according to a report by the Direct Marketing Association and Colloquy, a loyalty marketing organization.   Opinion Jump-start a local search marketing program Bruce Crair The low-cost entry point, tracking capabilities and solid ROI of local search have made it a popular marketing tool for businesses that want to cost effectively target customers in a specific region. Here are some tips to maximize local search marketing.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   Problem Solver: How can I optimize search during tough economic times? As economic clouds darken and search spend grows tighter, many search marketers are looking for creative means to retool their strategic planning efforts. One such approach may be simply to focus on what has served them well in the past.   From DMNews' Direct Line Blog Google puts real-time search on display Rose Gordon August 30, 2010 If you missed it last week, Google revealed a permanent home for its real-time search results at www.google.com/realtime.   more »
Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.