Gadgets and gear for the 2012 digital living room at the upcoming iMedia Brand Summit

August 16, 2011 | View online | Forward to a friend
	Brand Summit Updates September 11-14, 2011, Coronado, CA Keynote - "Pepsi Goes Big.": At many brands like PepsiCo, the need to deliver performance at scale is greater than ever. With large portions of marketing budgets pouring into digital, how can we ensure that we're getting the bang we need from those bucks? How do we score genuine digital impact? Join PepsiCo's Shiv Singh as he shares some of the keys to driving big results for big brands. Panel and Collaborative Content: This high-powered CMO discussion will explore the most effective way marketing innovators with strong commitments to digital platforms can make integration a critical component of brand marketing. Moderated by celebrity CMO Jeffrey Hayzlett. October Breakthrough Summit Updates October 16-19, 2011, Las Vegas, NV Keynote: Join us as Porter Gale, VP Marketing for Virgin America, discusses how this iconic brand has defined itself in the digital universe, and how the successes of marketing innovation can indefinitely be traced to the corporate culture and internal structure of the marketing team. Insight Address: Brian Cooley, editor-at-large for CNET, will provide summit attendees with a sneak peek of the new gadgets and gear for the 2012 digital living room. Event Coverage ARTICLES By Lucia Davis How you can employ ESPN's winning social strategy Carol Kruse, ESPN's SVP of marketing, gives insight into how the most well-known brand in sports succeeds with social. See how you can apply its tactics. By Lori Luechtefeld Cutting-edge case studies in entertainment marketing The entertainment industry is often the first to dip its toe into the latest and greatest digital marketing opportunities. Consider these real-life emerging media lessons. BLOGS By Gretchen Hyman ESPN's Carol Kruse on the challenges of legacy branding Carol Kruse, SVP of ESPN, kicked off the iMedia Entertainment Summit at the lavish and historic Beverly Hills Hotel. Faced with the daunting trajectory of U.S. internet use hitting a 400%...		Next Event Brand Summit September 11-14, 2011 Coronado, CA View agenda Upcoming Events Breakthrough Summit October 16-19, 2011 Las Vegas, Nevada  Summit info     Request invite Agency Summit December 4-7 Scottsdale, Arizona  Summit info     Request invite Event Photos  View full gallery Videos The fragile client relationship Through interviews with brand marketers, this session will give a glimpse of the overall satisfaction levels of brand marketers and their agencies. Presented by Neil Perry.
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