DMNews: E-merchants fight CO law, Kate Spade picks Createthegroup

Please click here to view this message in your browser.

May 3, 2010 Check out DMNews on your smartphone Paid Content For a big harvest, choose your crops wisely. Consumer Reports subscribers are the smart choice for marketers seeking a proven audience of active consumers. Give them the facts, and they're responsive to a variety of commercial offers and nonprofit appeals. View all lists available | Contact Alan Yu; 203-825-4622 RMI Direct Marketing Inc. Today's News E-merchants fight Colorado law Iris Dorbian E-commerce merchants, catalogers and direct marketers are partnering to fight a recently enacted Colorado law that requires online retailers to notify the state of all purchases made by residents so it can collect sales tax from them.   Kate Spade selects Createthegroup as digital agency Dianna Dilworth Liz Claiborne brand Kate Spade New York has selected Createthegroup as its interactive agency after an RFP process. Createthegroup also works with other Liz Claiborne brands including Juicy Couture.   Sears loses lead marketer to HP Rose Gordon Sears Holding's SVP of marketing, Richard Gerstein, resigned from his post last week to become SVP of strategy and worldwide marketing for the personal systems group at HP.   Intercontinental Hotels rolls out $100 million campaign Rose Gordon Intercontinental Hotels Group launched a $100 million global, integrated campaign April 30 for its Holiday Inn brand, the largest in its history. The "Stay You" campaign is expected to include loyalty program elements, hotel collateral, and digital components, along with print, TV, and outdoor advertising. The effort supports the hotel group's ongoing rebranding that is expected to be completed later this year and has included the overhaul of more than 2,200 hotels to date.   Higher earnings signal marketing recovery Iris Dorbian, Frank Washkuch First quarter earnings for the majority of advertising holding companies showed significant gains over last year's numbers, a clear sign that the advertising market has stabilized after the recent recession.   Harte-Hanks reports 8% Q1 revenue decrease Dianna Dilworth Direct marketing agency Harte-Hanks reported an 8% year-over-year decrease in its first-quarter revenues. The company said it was the smallest quarterly revenue decline since Q3 2008. Total Q1 revenues were $200.2 million. Net income was up more than 50% year-over-year to $10.8 million from $7.1 million in Q1 2009.   Editorial: Straddling the online-offline divide is DM's forté I threw a birthday party for my fabulous boyfriend last week and used Evite, an online invitation tool, to get the word out. However, the mister's friends are mostly baby boomers, and I needed to actually pick up the phone (how quaint) and call a handful of invitees who simply aren't on e-mail or not on e-mail regularly enough to trust that method of communication.   From the print edition Agencies position for the rebound Kevin McKeefery Marketing budgets were slashed in the recession, which led to reduced agency headcount and a strong focus on ROI. Agency leaders look to innovation and recovery for growth.   A healthy dose of competition Frank Washkuch CMO Council director Donovan Neale-May describes how the agency landscape is changing to offer new alternatives for marketers and firms alike.   Today's lists and databases Motorcycle Product News Mailing List New list — Motorcycle Product News Mailing List — MeritDirect — This file contains subscribers to Motorcycle Product News. These include dealers and retailers of motorcycles, ATVs, snowmobiles and other powersports equipment.   sheep! Magazine New list — sheep! Magazine — All That Marketing — This file contains readers of a publication that explores a wide range of topics of interest to sheep growers and sheep product marketers.   USA TODAY Sweepstakes Entrants & Trial Subscribers New list — USA TODAY Sweepstakes Entrants & Trial Subscribers — List Services Corp. — This file contains people who have entered a sweepstakes to win a Ford Fusion Hybrid and registered for a trial subscription to USA TODAY's e-edition. Their median income is $75,000, 94% are credit card holders and 84% are married.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 ext.280 Peg Hoerres phoerres@smithhanley.com 203 319-4300 ext. 207 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for. Click Here In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.