DMNews Email Marketing Weekly: iVillage, CafePress launch Earth Day photo contest

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April 7, 2010 Check out DMNews on your smartphone Advertisement Buzz Building: 7 Steps to Social Media Marketing Success Learn how to thrive in today's social marketplace by creating compelling content, enabling fans to spread the word and monitoring social activity to gain deeper insights. Silverpop's latest white paper offers 7 tactics for social media success. Download your copy today! Inbox Insider Inbox Insider: Spammers take advantage of news events, holiday marketing Dianna Dilworth To catch consumers off guard, spammers keep on top of the news, then send timely e-mail attacks. That's why spam attacks spike around major news events, such as an election or the Census, or holidays such as Christmas, Valentine's Day or Mother's Day.   News iVillage, CafePress launch Earth Day photo contest Dianna Dilworth NBC Universal's iVillage Web site has partnered with user-designed apparel site CaféPress on an online photo contest celebrating Earth Day. The initiative, launched April 5, was created internally.   HauteLook hires StrongMail to improve daily e-mail campaigns Dianna Dilworth E-commerce Web site HauteLook is working with e-mail marketing firm StrongMail to increase the scale of its daily e-mail campaigns.   Digital to rise in 2010: Datran Dianna Dilworth After enduring a difficult recession, marketers are expecting improved ad revenues and increased digital spending this year, according to a survey by digital firm Datran Media.   Opinion Smart marketing: Prospect your prospects, not your customers Todd Boullion, president of UnsubCentral Many companies will use e-mail this year to prospect and uncover new sales leads. This is no real surprise given e-mail's unmatched ROI and targeting capabilities. What I wonder is how many of these companies and their agencies will actually remember to scrub out their customer lists before launching their prospecting efforts?   From the 2009 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   Reach makes geographical targeting relevant for e-mail By Elena Bond, senior database analyst for client services and analytics at Drake Direct We are constantly inundated with the concept that the Internet is creating a global community — a world marketplace where goods and services can be marketed and purchased anywhere. In the past, when direct mail was the primary means of direct marketing, a key component of strategy was the use of geographical targeting. But does geographical targeting still make sense in the world of online marketing? There are two reasons why the answer is, "Yes."   Lists and Databases Sarah Palin Supporters New list — Sarah Palin Supporters — Market Street Lists — This file contains supporters of former Alaska governor Sarah Palin.   Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat
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