Friday, May 14, 2010

DMNews: Winn Dixie taps Valassis for in-store marketing, analytics

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Today's News


Winn Dixie taps Valassis for in-store marketing, analytics

Kevin McKeefery

Supermarket chain Winn Dixie has hired Valassis for in-store marketing, media and measurement duties. The service provider will focus on shelf and point-of-sale marketing, with an emphasis on promoting Winn Dixie's own brand.
 

Internet ad revenue jumps 7.5% in Q1: IAB

Dianna Dilworth

US Internet advertising revenues hit $5.9 billion in the first quarter of 2010, a 7.5% year-over-year increase and an all-time high for the period, according to a report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
 
V. Sattui Winery adds iPhone app to direct arsenal

V. Sattui Winery adds iPhone app to direct arsenal

Dianna Dilworth

V. Sattui Winery entered the mobile space on May 13 with an iPhone app that includes mobile push functionality, so the vineyard can send communications in-app to customers. Los Angeles-based app maker Mobile Roadie created the application.
 

Sorrell: WPP saw worldwide growth in April

Sara Kimberley, campaignlive.co.uk

WPP Group posted worldwide growth in April, the first time the advertising holding company has seen an increase on a worldwide basis since the downturn hit at the end of 2008.
 

From the print edition

Marketers' wish lists

Marketers' wish lists

Clients describe what they really need from their agency partners to help them build profitable, long-term relationships.
 
For agency hiring, many happy returns

For agency hiring, many happy returns

Rose Gordon

Executives and hiring experts explain why agencies are back on the recruiting trail after last year's hiring freezes.
 

Today's lists and databases

Friedman's Shoe Direct Mail Catalog Buyers

New list — Friedman's Shoe Direct Mail Catalog Buyers — List Services Corp. — This file contains show buyers from Friedman's catalog. Their average household income is $80,000 and most are 40 and older. Sixty percent are female. Average sale is $150.
 

AmeriLink Living Well Database

New list — AmeriLink Living Well Database — KnowledgeBase Marketing — This file contains consumers based on their attitudes and behaviors relating to physical, mental, emotional and spiritual dimensions of health and wellness.
 

Grant Club Buyers

New list — Grant Club Buyers — Geon Media Group — This file contains people who have invested a minimum of $1,000 to participate in an organization committed to help obtain government funding.
 





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