This webcast and guide covers: - Top reasons to measure social media - Why best-in-class companies can monitor social media - Tips to make sense of the social media landscape Download Now
Supermarket chain Winn Dixie has hired Valassis for in-store marketing, media and measurement duties. The service provider will focus on shelf and point-of-sale marketing, with an emphasis on promoting Winn Dixie's own brand.
US Internet advertising revenues hit $5.9 billion in the first quarter of 2010, a 7.5% year-over-year increase and an all-time high for the period, according to a report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
V. Sattui Winery entered the mobile space on May 13 with an iPhone app that includes mobile push functionality, so the vineyard can send communications in-app to customers. Los Angeles-based app maker Mobile Roadie created the application.
WPP Group posted worldwide growth in April, the first time the advertising holding company has seen an increase on a worldwide basis since the downturn hit at the end of 2008.
New list — Friedman's Shoe Direct Mail Catalog Buyers — List Services Corp. — This file contains show buyers from Friedman's catalog. Their average household income is $80,000 and most are 40 and older. Sixty percent are female. Average sale is $150.
New list — AmeriLink Living Well Database — KnowledgeBase Marketing — This file contains consumers based on their attitudes and behaviors relating to physical, mental, emotional and spiritual dimensions of health and wellness.
New list — Grant Club Buyers — Geon Media Group — This file contains people who have invested a minimum of $1,000 to participate in an organization committed to help obtain government funding.
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