DMNews: Casinos look for ROI in downturn

February 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Advertisement How to Do More with Less and Prove It eMetrics Marketing Optimization Summit May 4-7, San Jose Drive more revenue with data & tools you already have. A results oriented conference for a results oriented year. Save $300 with the earlybird discount! www.emetrics.org/sanjose/ Today's News Casinos look for ROI in downturn Dianna Dilworth February 13, 2009 Facing record decline, many in the casi­no and gambling industry are turning to direct marketing in hopes of winning big. Big Las Vegas hotels, including Harrah's and MGM Grand, have dropped their room rates and are offering all-inclusive packages to drive traffic in their casinos and get cus­tomers to gamble.   Cole Haan takes a swing at DM with tennis-focused push Chantal Todé February 16, 2009 Luxury footwear brand Cole Haan is brushing up on tennis and direct marketing for its spring 2009 campaign. Tennis sensation Maria Sharapova is the new face of Cole Haan's marketing efforts, which will focus on the integration of Nike Air Flywire technology in Cole Haan prod­ucts.   Journal Communications posts $223M fourth quarter loss Bryan Yurcan February 13, 2009 Journal Communications Inc., publishers of the Milwaukee Journal-Sentinel, announced today it lost $223 million, or $4.46 per share, during the fourth quarter of 2008, compared with a profit of $9.5 million, or 15 cents per share, in the same quarter in 2007.   Alcohol marketers toast iPhone apps Dianna Dilworth February 16, 2009 Wine and spirit companies are taking advantage of new iPhone applications to give consumers information not only on product reviews, but where to find their products while enjoying a night out. The efforts are part of a growing push by marketers to reach consumers through mobile applications.   Acid reflux disease sufferers list now available February 16, 2009 Integrated Business Services has introduced the Active Acid Reflux Disease (GERD) Sufferers at Home list to the market. This list is composed of individuals or families who are affected by acid reflux disease.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. Cluster Bomb Drop February 13, 2009 When an international conference to ratify a treaty on the banning of cluster bombs came to New Zealand's capital city of Wellington, DraftFCB New Zealand and the Aotearoa New Zealand Cluster Munition Coalition had to get the country's residents to support the ban. However, getting New Zealander's to oppose a weapon they didn't know exists was a challenge.   more » Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Building b-to-b brands Lauren Bell February 13, 2009 Publishers of business-to-business magazines and Web sites say brand diversification will help them beat the economic downturn and budget squeeze   It's important not to annoy with e-mail Sid Liebenson, EVP and director of marketing, Draftfcb February 16, 2009 Quick, a show of hands: How many of you recommend using e-mail to market to business-to-business prospects and customers? I suspect there are plenty of hands now in the air. According to a DMA "Power of Direct" study, the ROI for commercial e-mail marketing averages $45.65.   Today's lists and databases Acuity Education February 17, 2009 New Selects - Acuity Education - College / University Students - Act One Mailing List Services - Description: This file contains college and university students at their home and school addresses.   Buyers 360 Grow Your Money Expo February 17, 2009 New List - Buyers 360 Grow Your Money Expo - Focus USA - Description: This file contains people who attend financial programs and seminars and want to increase their annual revenue through real estate ventures and business establishment.   Integrity Direct Daily Living February 17, 2009 New List - Integrity Direct Daily Living - List Services Corporation - Description: This file contains people who have bought worship and religious music and other religious items from Integrity   BBC Knowledge February 17, 2009 New List - BBC Knowledge - Evergreen Marketing - Description: This file contains subscribers of BBC Knowledge, a magazine devoted to information regarding science, history and nature.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com THE Direct Marketing Recruiters About Us: We specialize in Direct/Internet Marketing Recruitment-servicing all industries YES- We are VERY busy with employers looking to HIRE Here are several "HOT" positions that we are currently recruiting for: www.smithhanley.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Seeking Submissions for 2009 Essential Guide to Search Marketing The 2009 Essential Guide to Search Marketing will be published as part of our March 30, 2009 print edition and will also be posted as a PDF on DMNews.com. Click here for more information. DMNews Global Creative Jam & Caples Awards March 19, 2009 in New York, NY   A two-for-one opportunity you can't afford to miss Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Online Exclusive Problem Solver: Are there simple ways to reduce my direct mail costs? Dean Rieck, copywriter at Direct Creative, offers tips on trimming a direct mail campaign budget. Click here to read. FREE WHITEPAPERS View More Research

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.