  | News about digital retail commerce |  |
- Shop.org taps fashion industry veteran for top post
Shop.org has named Vicki Cantrell as its new executive director, replacing Scott Silverman, who left the post a year ago to found ifeelgoods.com. Cantrell has held executive posts at Giorgio Armani and Gucci, and most recently served as COO and CIO at Tory Burch. "Her executive-level experience with major retail brands as well as prior experience with many of NRF's communities makes Vicki an incredible asset to round out the executive team at NRF," said NRF President and CEO Matthew Shay. Multichannel Merchant (10/25), InternetRetailer.com (10/25)       | Don’t miss your chance, for a limited time only, to hear exclusively from a leading industry analyst on agile commerce. In this free on demand webinar featuring Brian K. Walker of Forrester Research, Inc. you will walk away with insights into how your commerce platform plays the central role in realizing the full potential of innovative commerce. |  | Cloud Computing for Midsize Business
If your midsize company has limited resources, you need to make the most of your IT investment. Cloud computing can lead to extraordinary cost savings and business innovation. This white paper provides a brief overview of cloud computing, explains how midsize companies can benefit, and describes the steps they can take to take advantage of what it has to offer. |
 - 3 sites that meld content and commerce
 An emerging type of retail site aims to merge commerce and content with magazine-style stories, photos and videos. Upscale men's site Mr. Porter, high-end home furnishings site One Kings Lane and women's flash-sale site Joyus are three examples of the trend of creating editorial content that drives readers to buy. Mashable (10/24)  - Karl Lagerfeld to sell "rock chic" brand online
The legendary designer Karl Lagerfeld is developing a new fashion brand called Karl, which will be sold online starting in January. Initially, the "rock chic" brand will be sold exclusively through net-a-porter, but it eventually will have a dedicated website. It will also be sold through selected retailers. CNBC (10/24)  | Consumer Insights Your Brand Needs to Know: Latest Trends in Behavioral Advertising
Learn what brand managers, advertisers, as well as networks, agencies, and publishers need to know about consumer survey insights into behavioral ad serving, also known as interest-based advertising. Learn more today! |
| Interactive Advertising |  |  | | | Shop.org Spotlight | | | | - Retail veteran Vicki Cantrell named NRF SVP of Communities and Executive Director of Shop.org
NRF announced today that Vicki Cantrell -- a retail industry veteran who has held prominent positions at Tory Burch, Giorgio Armani and Gucci -- will join NRF as the association's Senior Vice President, Communities and Executive Director, Shop.org on Oct. 31. "I am thrilled to join NRF in this position during such a critical moment in retail, as consumers expect channels and business units to work together to create a seamless shopping experience," said Cantrell. Read more. - Shopping cart totals, free shipping offers, coupons top holiday wishlists
Survey findings from Shop.org's eHoliday pre-holiday survey show that while half of consumers plan to stick to the same holiday budget as last year, one in five plans to spend more. What else do online consumers expect during this year's holiday shopping experience? Shop.org's Head of Research Fiona Swerdlow shares five compelling stats on what matters most to shoppers searching online, how retailers are investing in new technologies before the holidays and a look into what offers will be the biggest this year. Read more. Shop.org Blog (10/25)
| SmartQuote | | | |  | Never bend your head. Always hold it high. Look the world straight in the eye."
--Helen Keller,
American author and political activist  |
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