DMNews Database Weekly: Verdict is in on location-based services

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August 5, 2010 Check out DMNews on your smartphone Inside CRM/Database Location-based services will make marketing sense Ryan Chatelain Toward the end of our interview on July 29, Seth Priebatsch, the 21-year-old CEO of Scvngr, turned the tables by asking me a question: What do I think about the future of location-based services such as his and Foursquare?   News Shell campaign targets brand influencers with coupons, sweepstakes Shahnaz Mahmud Energy company Shell launched an integrated marketing campaign August 2 to enlist consumers as brand influencers through its partnerships with 'Car and Driver' and 'Road & Track' magazines. The effort, created by the in-house teams at Shell and the two media outlets, includes couponing and a sweepstakes.   Ideeli launches customer retention e-mail marketing campaign Shahnaz Mahmud Members only online shopping community Ideeli launched an e-mail marketing campaign July 27 to retain lapsed customers. The company developed the campaign strategy and creative in-house, and partnered with e-mail marketing agency ExactTarget on delivery.   Billabong launches 'I Surf Because' customer acquisition effort Shahnaz Mahmud Apparel brand Billabong launched a digital marketing campaign July 28 featuring a surfing microsite and contests. The company worked with boutique interactive agency Design Royale on the "I Surf Because" campaign's creative and digital components.   Acxiom names Suther CMO, replacing Darviche Ryan Chatelain Interactive marketing firm Acxiom has appointed Tim Suther its CMO. Suther replaced Michael Darviche, who left the company to pursue other endeavors, according to Ines Rodriguez-Gutzmer, senior marketing communications and PR consultant for Acxiom.   Journeys, location-based app team up for mobile rewards Ryan Chatelain Shoe store chain Journeys launched a mobile rewards program July 29 with SCVNGR, a location-based mobile app. Journeys is the technology company's first rewards partner.   MetaResponse Group releases 'Sci Fi Magazine' Postal Subscriber list to market MetaResponse Group releases 'Sci Fi Magazine' Postal Subscriber list to market   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Digitally-charge your CRM program Michael Maher Too often, marketers limit themselves to an outdated, simplistic and less effective CRM approach. It's time to usher in a digitally-charged CRM that utilizes the most powerful strategies and tools available, and achieves great marketplace success.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Rock-solid tips for building a profitable database Terry Fitzgerald, director of client development, Creative Automation As the sponsor of a new marketing database, you will be faced with both technical and political challenges. A commitment to profitability will help your project survive scrutiny both now and in the future.   From DMNews' Direct Line Blog Pepsi uses 'Refresh Project' to clean up spill Frank Washkuch Months ago, we profiled PepsiCo's move away from a traditional Super Bowl ad in favor of the philanthropy-focused "Refresh Project," which promised millions of dollars for good causes.   Contributing Op-eds If you would like to contribute an Op-Ed to the DMNews' Database & CRM Insider weekly newsletter, please send it to features@dmnews.com. Editorials should be 400 words; thought-provoking, not promotional; and include a one-line author bio and headshot.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Joanna Harp at joanna.harp@dmnews.com Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.

DMNews: Visa launches Rightcliq e-commerce application

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August 5, 2010 Check out DMNews on your smartphone Today's News Visa launches Rightcliq e-commerce application Ryan Chatelain Visa launched a web application known as "Rightcliq" August 2 to make the online shopping experience easier for consumers.   NRF urges action on retail sales tax bill Frank Washkuch The National Retail Federation has asked members of Congress to support prospective legislation that would make it easier for states to require out-of-state multichannel retailers to collect sales tax in the same way local bricks-and-mortar shops do.   Delish.com launches Facebook social game Shahnaz Mahmud Online food destination site Delish.com launched its first social game on Facebook August 4. The site, jointly operated by Hearst Magazines Digital Media and MSN, partnered with VoxPop, a social gaming firm, on the initiative.   LH Management Division releases pet buyers file to market LH Management Division has released the American Pet Classics Pet Tag Buyers file to the market.   From the print edition Why does the interviewing process take such a long time before a decision is finally made? Bernhart Associates Executive Search Human resource professionals and hiring managers in digital and direct marketing know all too well that recruitment procrastination can be a talent killer, not to mention the economic loss that can occur when a critical position remains unfilled over a prolonged period of time.   Circulation marketing strategies evolve Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age   Classified We are seeking the following marketing professionals for our direct marketing campaigns: SENIOR ACQUISITION MARKETING ASSOCIATE Help develop/test new online direct response programs and channels and creative test ideas for all direct marketing and campaigns. Requires 5-7 years in print/online marketing experience in research, coordination and implementation of integrated marketing programs; experience partnering with freelance teams is essential. DIRECT MARKETING ANALYST Assist in the strategy recommendation and implementation of marketing plans across all acquisition sources. Requires a college degree with 3 years direct marketing experience including promotional activities, direct mail, email and banner ads, as well as experience working with and managing outside vendors. We offer a dynamic, team-oriented environment with an incredible benefits package. Join our dedicated staff and help change legislation and the marketplace in favor of the consumer interest. To apply, and find out more, please visit: http://jobs1-consumers.icims.com/jobs/intro EOE In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today From DMNews' Direct Line Blog Who might buy B&N? Ryan Chatelain If Barnes & Noble indeed puts itself up for sale, who might emerge as the new owner of America's biggest bookstore chain? The two names being tossed around most often already own stock in the company.   more » Today's lists and databases Frequent traveler list released Interactive Marketing Solutions has released the Frequent Travel Vacations file to the market. The file contains contact information for consumers who have opted in for domestic and international travel offers.

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Joanna Harp at joanna.harp@dmnews.com. Classifieds For rates and specifications, please contact Claudia Lopez at claudia.lopez@dmnews.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2010 Haymarket Media Inc.