DMNews Database Weekly: Verdict is in on location-based services

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August 5, 2010 Check out DMNews on your smartphone Inside CRM/Database Location-based services will make marketing sense Ryan Chatelain Toward the end of our interview on July 29, Seth Priebatsch, the 21-year-old CEO of Scvngr, turned the tables by asking me a question: What do I think about the future of location-based services such as his and Foursquare?   News Shell campaign targets brand influencers with coupons, sweepstakes Shahnaz Mahmud Energy company Shell launched an integrated marketing campaign August 2 to enlist consumers as brand influencers through its partnerships with 'Car and Driver' and 'Road & Track' magazines. The effort, created by the in-house teams at Shell and the two media outlets, includes couponing and a sweepstakes.   Ideeli launches customer retention e-mail marketing campaign Shahnaz Mahmud Members only online shopping community Ideeli launched an e-mail marketing campaign July 27 to retain lapsed customers. The company developed the campaign strategy and creative in-house, and partnered with e-mail marketing agency ExactTarget on delivery.   Billabong launches 'I Surf Because' customer acquisition effort Shahnaz Mahmud Apparel brand Billabong launched a digital marketing campaign July 28 featuring a surfing microsite and contests. The company worked with boutique interactive agency Design Royale on the "I Surf Because" campaign's creative and digital components.   Acxiom names Suther CMO, replacing Darviche Ryan Chatelain Interactive marketing firm Acxiom has appointed Tim Suther its CMO. Suther replaced Michael Darviche, who left the company to pursue other endeavors, according to Ines Rodriguez-Gutzmer, senior marketing communications and PR consultant for Acxiom.   Journeys, location-based app team up for mobile rewards Ryan Chatelain Shoe store chain Journeys launched a mobile rewards program July 29 with SCVNGR, a location-based mobile app. Journeys is the technology company's first rewards partner.   MetaResponse Group releases 'Sci Fi Magazine' Postal Subscriber list to market MetaResponse Group releases 'Sci Fi Magazine' Postal Subscriber list to market   Advertisement Hosted CRM Can Be Your Secret Weapon to Success! > Download an unbiased, FREE comparison guide of the top 15 industry leaders to help you evaluate which CRM vendor solution fits your company. >> Download your FREE Hosted CRM Comparison Guide Column Digitally-charge your CRM program Michael Maher Too often, marketers limit themselves to an outdated, simplistic and less effective CRM approach. It's time to usher in a digitally-charged CRM that utilizes the most powerful strategies and tools available, and achieves great marketplace success.   Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today DMNews' Essential Guide to Lists & Databases The 2010 Essential Guide to Lists & Databases is now online The 2010 DMNews Essential Guide to Lists & Databases is now available for $19.95 as a pdf. Click above to download   Rock-solid tips for building a profitable database Terry Fitzgerald, director of client development, Creative Automation As the sponsor of a new marketing database, you will be faced with both technical and political challenges. A commitment to profitability will help your project survive scrutiny both now and in the future.   From DMNews' Direct Line Blog Pepsi uses 'Refresh Project' to clean up spill Frank Washkuch Months ago, we profiled PepsiCo's move away from a traditional Super Bowl ad in favor of the philanthropy-focused "Refresh Project," which promised millions of dollars for good causes.   Contributing Op-eds If you would like to contribute an Op-Ed to the DMNews' Database & CRM Insider weekly newsletter, please send it to features@dmnews.com. Editorials should be 400 words; thought-provoking, not promotional; and include a one-line author bio and headshot.

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