DMNews: Macrovision sells TV Guide to OpenGate

October 15, 2008 Today's News Macrovision sells TV Guide to OpenGate Nancy Kearney October 14, 2008 Macrovision Solutions Corporation has announced it will sell TV Guide to private equity firm OpenGate Capital. Macrovision, according to a company news release, described the sale as in keeping with the company's plans outlined in January, following the announcement of its acquisition of Gemstar-TV Guide.   G2 names US CEO, president of direct Chantal Todé October 14, 2008 John Paulson, the head of G2 Interactive, has been promoted to the newly created position of CEO at G2 US. Paulson, who has held management positions at DDB Worldwide, Grey Interactive and J. Walter Thompson, will be responsible for G2's 10 US offices, which offer direct, interactive, shopper, design, promotional marketing and data consulting services.   Money Mailer enters partnership for online coupons Bryan Yurcan October 14, 2008 Direct marketer Money Mailer announced today it will partner with Coupons Inc. to offer its coupons online. "Money Mailer's business clients nationwide are now able to share their savings opportunities with many more local consumers via Coupons Inc.'s DigitalFSI network, while Coupons.com's content just got a whole lot more local," said Steven Gray, COO of Money Mailer Direct Marketing, in a statement.   Accudata adds SmartFocus to toolset Lauren Bell October 14, 2008 Accudata Integrated Marketing has tapped SmartFocus to add analytic, campaigning and reporting tools to its offering. The direct marketing company, known for its lead generation, list management and data capabilities, will be using SmartFocus' SmartMarketer software suite to add to its existing services.   InfoPrint, Best Western team up for transpromo pilot Chantal Todé October 14, 2008 InfoPrint Solutions Company, a joint venture between IBM and Ricoh, has launched a transpromo pilot for hotel chain Best Western International. The initiative will bring personalized and relevant promotional offers to Best Western Rewards members via their rewards statements.   Skincare product buyers list available October 14, 2008 Amity Direct Inc. has introduced the Kinoki Skin, Bath and Body Membership list to the market. These are individuals who have bought skin treatments, cosmetics, beauty products and lotions through a membership.   DMNews Video DMNews' Cara Wood chats with Euro RSCG's Ron Bess October 14, 2008 DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.   DMNews' Cara Wood sits down at DMA 08 with Daniel Morel, chairman and CEO of Wunderman October 14, 2008 DMNews editor in chief Cara Wood and Wunderman chairman and CEO Daniel Morel discuss the intricacies of do-not-mail legislation and the shifting of power in the marketer-customer relationship at DMA 08 in Las Vegas.   more » DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Woo women shoppers Lynne Miller October 13, 2008 Marketing clothes to women means more than fashion. In a difficult economy, apparel marketers must be innovative and relevant when courting buyers.   Last-minute campaign help for the holidays October 13, 2008 There's still time to tweak your seasonal campaigns. Four industry pros say making small changes in your e-mail, insert, e-commerce or search efforts can make all the difference.   Today's lists and databases Love of Quilting Magazine October 15, 2008 New List - Love of Quilting Magazine - List Services Corporation - Description: This file contains subscrib­ers to Love of Quilting magazine, a publi­cation which offers insights, instructions, and projects for quilt-making hobbyists. They are 97% female with an average household income of $71,400.   American Suffrage: Voters and Political Donors October 15, 2008 New List - American Suffrage: Voters and Political Donors - ListBargains - Description: This file contains political donors and registered US voters. These individuals are 70% female and earn an average income of $40,000.   Zoom-in Online Opt-In e-mail list October 15, 2008 E-mail - Zoom-in Online Opt-In e-mail list - Direct Effect Media Services - Description: This file contains users of Zoom-In, a Web site featuring a commu­nity of creative professionals interested in film, photography, audio production and graphic design.   Cigar Smokers October 15, 2008 New List - Cigar Smokers - Vayan Direct - Description: This file contains avid cigar smokers who have made purchases cigars and cigar-related items. These in­dividuals are 60% male with an average annual income of $50,000.   Classifieds Web Business Analyst Senior Retention Manager Classmates online is one of the top 3 social networking sites because we provide value to our users by offering connections to people who matter. And we're poised to take the lead in the social media revolution with a team of passionate, innovative thinkers. We are currently filling several new Marketing roles with, of course, a focus on online.  Classmates Online is located in Renton, WA just outside Seattle but WE ARE MOVING TO SEATTLE in 2009!!! Email your resumes and cover letter to khiller@classmates.com Please indicate the job that best matches your skills and interests! Our career site is located at: http://unitedonline.com/careers/index.html Sales Professional Sales opportunity for the independent salesperson that is a take charge individual. NYC based print contractor looking for the right individual with DM, Commerical & POP sales. Base + comm. + benefits. Contact in confidence Marvin Deitch PMG Services, Inc. 212 633 0393 mdeitch@pmgservices.net Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf Several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Web Marketing/Designer    $90K Director of Marketing & Operations   $150K VP Media & Marketing       $150K   NJ Email Marketing Manager $85K Director Consulting & Strategy $125K   Suburbs-CT/LI/Westchester Catalog Circ. Planning    $68K Ecommerce/Web Merchandising Marketing Manager $80-100K Director, B-B Marketing Small Biz  $120/140K   New England MA Direct Marketing Manager- Canadian French required - $85K Sr. Copywrite - $95-100K Account Manager/Sales Database Solutions - $70-100K   Upstate NY Associate Creative Director - $80K Copywriter- Direct Agency - $90K   Mid-Atlantic States PA Marketing Manager   $70K Online Marketing Manager  $65K   VA/MD/DC Metro Account Manager (MD)   $55K Account Manager/Client Relations (VA)   $80K   West Coast CA Director, CRM Loyalty $160K   WA Direct Marketing Manager- B-B lead generation  $90-125K For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds DMNews seeking e-commerce experts DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. 30 under 30 Know someone who's a young marketing whiz, who is a creative, innovative thinker and who drives results? Someone who clearly is going to have a long and successful career in the industry? DMNews wants to know about it. We are now accepting nominations for DMNews' first-ever "30 under 30" special feature, to be posted on Thursday, December 11. This Web-exclusive feature will profile thirty direct, database and interactive marketers under the age of 30, from both the agency/vendor side and the client side. To nominate someone, please download the entry form here and e-mail the completed form to 30under30@dmnews.com. Individuals nominated must be under the age of 30 as of 12/11/08. Submissions must not exceed two pages. Please include a hi-res color headshot photo of the nominee. If you have any questions, please contact Sharon Goldman at Sharon.goldman@dmnews.com. The deadline for submissions is Friday, October 19. 3 Tips: word-of-mouth marketing Three experts each offer their best tips on how to reach those all-important "influencers." Click here to read. FREE WHITEPAPERS View More Research DMNews Jobs Market Client Relations Account Managers Direct Group   Robbinsville, New Jersey Data Processing Programmer Analysts Direct Group   Robbinsville, New Jersey Direct Marketing Segment Manager The Reisa Group, Inc.   Lansdowne, Virginia Vice President Account Supervisor Euro RSCG Life New York, New York Senior Marketing Analyst National Geographic Society Washington, District of Columbia Office Assistant Company Confidential New York, New York
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