"How to Blow Consumers’ Minds in a Fragmented World" at the upcoming iMedia Brand Summit

July 6, 2010 | View online | Forward to a friend
	Next Event Brand Summit September 12-15, 2010 Coronado, California Calendar October 17-20, Rancho Mirage, California Breakthrough Summit  Request invite November 3-4, Javits Convention Center, New York, NY ad:tech New York  More info December 12-15, Phoenix, Arizona Agency Summit  Request invite Event Photos Mary McEvoy, Southeast Director, Conde Nast Digital Jen Duddy, VP, Digital Ad Sales, A&E Television Networks: A&E,History, Lifetime Michael Saperstein, Sales Director, East Coast, NBC Universal Greg Ellis, Sales Director East, appssavvy Elyse Estrada, Advertising Specialist, H&M Evan Lang, Sales Director East, appssavvy Brigid Fitzgerald, Account Director, BlueKai Eric Franchi, SVP, Business Development, Undertone Networks Kevin Fried, Sr Dir of US Advertising Sales, Monster Media Works Paul Audino, VP, Advertising Sales, Undertone Networks Heather Barc, Director of Sales, East, DoubleVerify Videos The tyranny of dead internet ideas International Events September 13-15, Cypress Lakes, Australia Brand Summit  Request invite       More info September 21-22, National Hall, Olympia, U.K. ad:tech London  More info September 27-29, Conrad, Bali, Indonesia Agency Summit  Request invite       More info		Latest Event Updates Keynote Speaker | Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide | Brand Summit Speaker | Jim Cass, VP & GM, Mars Direct, Inc. | Brand Summit Insight Address & Collaborative Session | Jeff Rosenblum, Founding Partner, Questus, presents "Hope Beyond the Hype II: How to Blow Consumers’ Minds in a Fragmented World" | Brand Summit Attendee | September Brand Summit, Barnes & Noble, VP Acquisition Marketing Attendee | September Brand Summit, American Express, Director, Online Acquisiton iMedia Summits RECENT ADDITIONS KEYNOTE SPEAKER | Breakthrough Summit David Pescovitz Co-Editor of Boing Boing Research Director with the Institute for the Future INSIGHT ADDRESS | Breakthrough Summit Mike Bloxham Director, Insight & Research Center for Media Design, Ball State University SPEAKER | Breakthrough Summit Bonin Bough Global Director of Digital & Social Media PepsiCo Make valuable connections at the next iMedia event!   Learn more about iMedia sponsorship opportunities ad:tech London SPEAKER | ad:tech London Bruce Daisley YouTube SPEAKER | ad:tech London Joanna Shields Facebook SPEAKER | ad:tech London Miquel Moreno Coca-Cola Learn trade secrets from industry icons at ad:tech   Learn more about ad:tech sponsorship opportunities Event Coverage ARTICLES By Lori Luechtefeld When to fire your agency -- and not hire a new one The agency relationship is broken. MRM's Marc Fleishhacker discusses how it can be fixed -- or whether to scrap it altogether. By Rich Cherecwich How an integrated content strategy can save your brand Convincing senior executives to invest heavily in digital is no easy task. Kmart's CMO explains why building an integrated strategy -- where every element works together -- is the best way to get everyone on board. BLOGS By Rich Cherecwich Shutting down the agency pitch machine The procurement process is a major pain, according to Marc Fleishhacker, the EVP and GM of MRM New York. Even worse, it really hurts an agency's clients when the agency is forced to look for new business.
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