DMNews: Cabela's names new CEO and president

March 17, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Cabela's names new CEO and president Chantal Todé March 16, 2009 Outdoors products multichannel merchant Cabela's Inc. has named Thomas Millner CEO, president and a member of the board, effective April 6. Millner succeeds Dennis Highby, who will become vice chairman of the board. Millner is the former CEO of Freedom Group Inc., the parent company of Remington Arms Co. Inc., one of Cabela's vendors.   Honda debuts integrated campaign for new hybrid car Dianna Dilworth March 16, 2009 Honda has kicked off a new multichannel marketing campaign to support the debut of its new car, the Honda Insight. The car is being positioned as an affordable hybrid, and the messaging supports this with the tagline "hybrid for everyone." The creative is clean and straight forward to help push this down-to-earth image. This strategy was developed by Honda's agency of record, RPA.   Budgets steady, channels shifting: CMO council study Mary Elizabeth Hurn March 16, 2009 Despite the economic downturn, nearly half of all CMOs (54.1%) say their company's budget would stay the same or increase in 2009, according to the newly released Chief Marketing Officer (CMO) Council's Marketing Outlook 2009. However, their overall marketing mix is shifting, the study said. "Senior marketers are looking to hold budgets steady and not make tremendous cuts in headcounts," said Liz Miller, the council's VP of programming and operations.   DMA releases quarterly business review Bryan Yurcan March 16, 2009 Direct marketers have seen profitability marginally increase in the fourth quarter of 2008, according to the Direct Marketing Association's Quarterly Business Review. In the QBR Index, scores below 50 represent a decline in direct marketing business performance during the quarter versus the same quarter last year, while a score of 50 represents no change and scores above 50 represent growth.   Acxiom debuts mobile marketing services Bryan Yurcan March 16, 2009 Acxiom Corporation unveiled two new mobile marketing services today at the Marketing Sherpa Email Summit in Miami. The first, Acxiom Impact-X Mobile, powers targeted opt-in mobile marketing programs.   JoS. A. Bank launches recession-themed, "risk-free" suit promotion Chantal Todé March 16, 2009 Following in the steps of a similarly themed promotion from car manufacturer Hyundai, multichannel men's clothing merchant JoS. A. Bank Clothiers Inc. has launched a new promotion promising to refund the price of a suit if the purchaser loses his job. With consumer confidence at record low levels in the current recession, marketers are using this type of hand-holding promotion to help provide consumers with the assurance they need to spend money.   Education seekers list now available March 16, 2009 ListBargains has introduced the Sign of the Times: Continuing Education Seekers list to the market. This list is composed of individuals who have registered on Web sites offering information about advancing their education.   You judge the caples The finalists list has been released and winner placement is set to be announced on March 19 … but what do you think of the year's greatest work? Check out the details of a recent finalist and judge the Caples for yourself. A sick place to live March 09, 2009 Coverall Health-Based Cleaning System wanted to reach businesses that hire commerical cleaning services with a message beyond looking clean. So they launched an integrated campaign that brought germs to life through characters such as Missy Coli, Sal and Ann Monella and Mike Robe.   more » Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Triggers are in fashion Sharon Goldman March 16, 2009 Targeting multichannel customers requires an in-depth data view - how one retailer found the right route   Microsoft CRM adds data allies Lauren Bell March 12, 2009 Microsoft Dynamics CRM has partnered with ZoomInfo and Hoover's databases and offered up some client incentives last week in a major push for increased adoption in the business-to-business space.   Today's lists and databases Speedgear Buyers March 17, 2009 New Management - Speedgear Buyers - Estee Marketing Group - Description: This file contains people who have bought racing enthusiast products such as clothing, diecast models, books and videos from Speedgear.   Shop 24/7 — Self Improvement Product Buyers March 17, 2009 New List - Shop 24/7 — Self Improvement Product Buyers - Sound Beach Marketing - Description: This file contains people who have purchased health and fitness, weight loss and beauty items.   State By State Gardening Magazine Masterfile March 17, 2009 New List - State By State Gardening Magazine Masterfile - LZL List Brokerage and Management - Description: This file contains subscribers to several different gardening magazines including Arkansas Gardener, Alabama Gardener, Carolina Gardener, Georgia Gardener, Kentucky Gardener, Louisiana Gardener, Mississippi Gardener, Oklahoma Gardener, Tennessee Gardener and Virginia Gardener.   Passport to Credit March 17, 2009 New List - Passport to Credit - Newly Activated Credit Cards - Media Source Solutions - Description: This file contains people who have recently activated a new credit card.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Invite Jeffrey Hayzlett, Kodak CMO and general chair of the Caples Awards, invites you to celebrate direct marketing creativity at the 2009 Caples Awards dinner and awards presentation on March 19. Click here to watch. Online Exclusive 5 Tips: How to spiff up your SEO As budget-conscious consumers continue to do more price-comparison shopping online, it's more important than ever to make sure customers can find you online when they search, as well as make sure they see the results you want. Five search experts offer ways to improve your SEO. Click here to read. Global Creative Jam March 19, 2009 in New York, NY Featured speakers: Barbara Goodstein, CIO & EVP for AXA Equitable Kevin Joyce, VP, Eastman Kodak Company TIME IS RUNNING OUT Creative and marketing leaders from around the world will come together for a day and evening celebration of the best ideas in direct marketing. Click here to register today FREE WHITEPAPERS View More Research
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