DMNews: UPS to raise rates 4.9%; Google to acquire Teracent

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November 24, 2009 Check out DMNews on your smartphone  Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Today's News Goodmail and Epostmarks to debut USPS postmarked e-mail Dianna Dilworth Goodmail Systems and Epostmarks have introduced "Postmarked Email," a platform that places US Postal Service Electronic Postmarks on Web messages via Goodmail's CertifiedEmail platform. The platform's goal is to further secure e-mails so that messages that typically rely on the security of the mail, such as transactional statements from banks or credit card information, can now be sent via e-mail.   UPS announces average rate increases of 4.9% for 2010 Frank Washkuch UPS announced November 20 that its 2010 shipping rates will increase by an average of 4.9% for UPS Ground packages, and will see an average net increase of 4.9% for air express and US origin international shipments. The rates will go into effect January 4, 2010.   Google to acquire Teracent Dianna Dilworth Google, in the midst of a buying spree, has acquired display ad network company Teracent. Terms of the deal, announced November 23, were not disclosed. The search giant announced the acquisition of Gizmo5, a company that makes software for Internet-based calling on mobile phones and computers, and the buy of mobile display ad network AdMob this month.   Mail volumes begin their rebound, says Mintel Cara Wood Direct marketing analyst Mintel Comperemedia disclosed last week that 180 million credit card offers were sent to consumers last month, according to its research. That number is the highest monthly total tracked since last December and the first significant rise in mail volume all year, according to the company.   MeritDirect managing Recovery.org masterfile from Onvia MeritDirect was appointed list manager of the Recovery.org Masterfile from Onvia. The file is a source for tracking American Recovery and Reinvestment Act (ARRA) spending, and provides information about developments in states and municipalities.   Buyer's Guide Don't miss the opportunity to ensure that your company is listed in the 2010 DMNews Buyer's Guide. DMNews' Buyer's Guide is a one-stop shop that provides marketers with all the products and services they need right at their fingertips. - 8,000 of the leading direct marketers receive the annual Buyer's Guide in the mail - 117,000 monthly unique visitors of DMNews.com have unlimited access to the Buyer's Guide online Brand your company and generate leads from this elite audience by taking advantage of a variety of options to ensure your company stands out. To find out more and reserve your space today, please contact Tori Truong at 646.638.6176 or at Tori.Truong@haymarketmedia.com Deadline is this Friday! From the Print Edition DMNews speaks with Alisa Jacoby, senior brand manager, Eight O'Clock Coffee Alisa Jacoby, senior brand manager at Eight O'Clock Coffee, discusses the success of the brand's Mad Men-themed campaign, including e-cards, an avatar creator and a quiz.   Are vertical engines worth it for search? Most consumers can name Google, Yahoo and Bing. But are vertical-specific search engines of the same value to marketers as the "big three?" Two experts take sides in the debate.   Podcast Leon Henry discusses insert media's evolution November 3, 2009 DMNews' copy editor Nathan Golia discusses how the Internet has changed insert media with Leon Henry, chairman and CEO of Leon Henry Inc. Click for more 30th podcasts » Today's lists and databases Santa's List Santa's List - Amerilist - Description: These Parents have proven to be responsive mail order buyers, online purchaser's etc.   IH Training - Agriculture & Food IH Training - Agriculture & Food - Amerilist - Description: This list is used to promote training courses, product services, and other specialized training services by way of e-mail and direct mail brochures. This list is updated quarterly and consists of a mixture of upper and middle management personnel, as well as hands on engineers and technicians.   Berry MD Product Buyers Berry MD Product Buyers - List Services Corporation - Description: These buyers are ideal prospects for: business opportunity, diet, fundraising, general merchandise, health & beauty, opportunity, insurance products, credit programs and more.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Celebrate DMNews' 30th anniversary by sharing your knowledge of direct marketing history DMNews on LinkedIn See what the industry is saying about our 30th anniversary and share your own comments about DMNews Caples Community BBDO EVP Emma Armstrong explains how FedEx used an audio greeting in drop boxes to promote NASCAR's Sprint Cup Agency Business Report Click below to view all agency profiles
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