DMNews - Essential Guide to Lists and Database Marketing

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DMNews' Database Weekly: Pharma distributor transitions to Salesforce CRM

December 18, 2008 News Pharma distributor transitions to Salesforce CRM Lauren Bell December 17, 2008 AmerisourceBergen Specialty Group, a distributor of specialty pharmaceuticals, has turned to Cast Iron Systems to help deploy its new Salesforce CRM system.   What will inspire consumers this holiday? December 15, 2008 Credit use is down, along with retail sales. Retailers have had to be creative in finding ways to get customers in the door. Our experts assess how to best appeal to consumers in this tough economy.   Bauer Media looks to e-mail program for CRM Lauren Bell December 11, 2008 Bauer Media has signed Silverpop to implement a new, e-mail-based CRM program. Silverpop has agreed to help Bauer send automatic, personalized e-mails to its 3 million e-mail subscribers, as the company pushes for greater loyalty and retention among consumers.   Experian lays off 130 Lauren Bell December 11, 2008 In a move indicative of our swiftly changing economy, Experian laid off approximately 130 staffers Thursday, December 11. The staff reductions were company-wide, not focused on any particular area of the business.   Hallmark teams with Nielsen to show ad influence Lauren Bell December 12, 2008 Nielsen Co. and the Hallmark Channel have teamed up to apply Nielsen tracking across Hallmark's multiple brand platforms, including the Hallmark cable channel, Hallmark Web sites, Gold Crown retail stores and Hallmark Magazine.   Column Don't just look through the keyhole, open the door Bart Surrick, VP Strategic Services, Alliant December 17, 2008 One good New Years' resolution for every marketer is to revisit your understanding of your prospects and customers.   DMNews' Essential Guide to Lists, Database Marketing & Data Services The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online January 28, 2008 The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.

Advertise For details of how to advertise in the DMNews Database Marketing Weekly, please email Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Database Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Database Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.

DMNews: Yahoo follows Bebo with new social inbox

December 18, 2008 Check out DMNews on your smartphone Today's News Yahoo follows Bebo with new social inbox Dianna Dilworth December 17, 2008 The social inbox is continuing to get more user friendly. Last week, Bebo announced its Social Inbox, which aggregates feeds and updates from Twitter, Flickr, Del.icio.us, YouTube and AIM; as well as access to Gmail, Yahoo Mail and AOL Mail into one home page stop. This week Yahoo has its own user-friendly inbox, deemed the "Smarter Inbox."   AMI, in debt, seeks way out Lauren Bell December 17, 2008 American Media Inc., publisher of Star, National Enquirer, Shape and other magazines, has extended its creditors' deadline and, reportedly, laid off a handful of staffers.   Pharma distributor transitions to Salesforce CRM Lauren Bell December 17, 2008 AmerisourceBergen Specialty Group, a distributor of specialty pharmaceuticals, has turned to Cast Iron Systems to help deploy its new Salesforce CRM system.   Anchor Blue outsources print to InnerWorkings Chantal Todé December 17, 2008 Specialty youth apparel and accessories retailer Anchor Blue has signed a multimillion dollar agreement with InnerWorkings Inc. for print procurement and print management.   Draftfcb to lead marketing efforts for Del Monte pet products Nancy Kearney December 17, 2008 Del Monte Foods, one of the country's largest producers and distributors of food and pet products, has named Draftfcb as its integrated marketing agency of record for its full line of pet products.   Migraine sufferers list now available December 17, 2008 Infinite Media has introduced the RGV Expo — Health Solutions — Migraine list to the market. This list is comprised of individuals who suffer from migraines and desire information regarding their ailment.   DMNews seeks submissions for 2009 List & Database Guide December 12, 2008 DMNews is seeking submissions for its upcoming 2009 Essential Guide to Lists, Database Marketing and Data Services, which will be published on January 26, 2009. Lists and databases are key components that drive direct marketing campaigns, and developments in technology and audience behavior mean that this is a truly dynamic area. In this Essential Guide, DMNews will showcase these latest trends through expert opinion and original articles.   Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Bilingual print proud Chantal Todé December 15, 2008 How one healthcare company tackled its dual language printing challenges.   Top tools to reach business execs December 15, 2008 Whitepapers, webcasts, blog and virtual trade shows are all popular tools to reach busy executives. Four experts share their tips on how to best take advantage of these strategies.   Today's lists and databases Federal Government Suppliers and Contractors December 18, 2008 New List - Federal Government Suppliers and Contractors - GreatLists.com - Description: This file contains managers of commercial businesses, nonprofit organizations, educational institutions and governmental agencies.   Laptops for Less Buyers December 18, 2008 New List - Laptops for Less Buyers - Leon Henry Inc. - Description: This file contains people who have purchased products or services from Laptops for Less.   The Endocrine Society December 18, 2008 New List - The Endocrine Society - Infocus - Description: This file contains members of the Endocrine Society, an organization devoted to hormone research and endocrinology.   Lifestylebase-Cable TV/ Internet Service Responders December 18, 2008 New Selects - Lifestylebase-Cable TV/ Internet Service Responders - Leon Henry Incorporated - Description: This file contains people who have responded to cable and Internet-related offers.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest. As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season. Best regards, Wendy Weber President Crandall Associates, Inc. wendy@crandallassociates.com www.crandallassociates.com THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York   Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds 30 Under 30 The young and the restless in DM DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read. Online Exclusive The Economic Challenge: E-mail success in a tough economy The second in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read. DMNews direct mail survey Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey. FREE WHITEPAPERS View More Research DMNews Jobs Market Freelance Writer - Market Specialist Quad Creative   United States Director of Internet Marketing PHE, Inc   Hillsborough, North Carolina Sales Executive LSSiDATA   New York United States Direct Mail Marketing Manager Dow Jones & Co. South Brunswick, New Jersey Senior Sales Executive CognitiveDATA, Inc. United States Senior Account Executive MindFire Inc. Multiple locations, United States Merkle, DMNews celebrate agency's 20 years Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2008 Haymarket Media Inc.