Thursday, December 18, 2008

DMNews' Database Weekly: Pharma distributor transitions to Salesforce CRM


December 18, 2008

News


Pharma distributor transitions to Salesforce CRM

Lauren Bell December 17, 2008

AmerisourceBergen Specialty Group, a distributor of specialty pharmaceuticals, has turned to Cast Iron Systems to help deploy its new Salesforce CRM system.
 

What will inspire consumers this holiday?

December 15, 2008

Credit use is down, along with retail sales. Retailers have had to be creative in finding ways to get customers in the door. Our experts assess how to best appeal to consumers in this tough economy.
 

Bauer Media looks to e-mail program for CRM

Lauren Bell December 11, 2008

Bauer Media has signed Silverpop to implement a new, e-mail-based CRM program. Silverpop has agreed to help Bauer send automatic, personalized e-mails to its 3 million e-mail subscribers, as the company pushes for greater loyalty and retention among consumers.
 

Experian lays off 130

Lauren Bell December 11, 2008

In a move indicative of our swiftly changing economy, Experian laid off approximately 130 staffers Thursday, December 11. The staff reductions were company-wide, not focused on any particular area of the business.
 

Hallmark teams with Nielsen to show ad influence

Lauren Bell December 12, 2008

Nielsen Co. and the Hallmark Channel have teamed up to apply Nielsen tracking across Hallmark's multiple brand platforms, including the Hallmark cable channel, Hallmark Web sites, Gold Crown retail stores and Hallmark Magazine.
 

Column


Don't just look through the keyhole, open the door

Bart Surrick, VP Strategic Services, Alliant December 17, 2008

One good New Years' resolution for every marketer is to revisit your understanding of your prospects and customers.
 

DMNews' Essential Guide to Lists, Database Marketing & Data Services

The DMNews Essential Guide to Lists, Database Marketing and Data Services is now online

January 28, 2008

The DMNews Essential Guide to Lists, Database Marketing and Data Services is available as a PDF. Click on the image or headline to download it.
 




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