DMNews: Google, WPP create research grant program

October 31, 2008 Today's News Caribou Coffee debuts mobile coupon offer Dianna Dilworth October 30, 2008 Caribou Coffee Company is ringing up a new promotional strategy with a new partnership with mobile couponing firm Cellfire.   Christian Science Monitor to go weekly Lauren Bell October 30, 2008 Daily newspaper The Christian Science Monitor will cut its frequency and focus more heavily on its Web products in 2009.By April, print will be limited to a weekly, weekend edition, with longer analytical stories. As part of the paper's new, Web-focused strategy, daily e-newsletters will be available by subscription, and the Web site, CSMonitor.com, will be upgraded and updated more regularly. The new site also will provide more opportunity for interaction between the Monitor and its readers.   Fresh Address acquires Return Path's e-mail change of address business Dianna Dilworth October 30, 2008 FreshAddress, an e-mail change of address services firm, has signed an agreement to purchase Return Path's ECOA business in an undisclosed deal.   WPP: US, UK communications services markets hit hardest by financial crisis Chantal Todé October 30, 2008 Communications holding group WPP Group reported revenues rose by 16.2% in the third quarter ended September 30. On a constant currency basis, revenues were up 6%.   Ad Club panel offers perspectives on search Mary Elizabeth Hurn October 30, 2008 Search experts discussed search engine recommendations and the value of pay-per-click ads at a panel discussion today on "Smart Choices in Search Advertising."   Walter Karl launches lead generation network Bryan Yurcan October 30, 2008 Walter Karl Interactive today announced the launch of The Optimization Network, a business-to-business and business-to-consumer lead generation network.   DMNews Weekly Online Poll Click the image below to vote in DMNews' weekly online poll In This Week's Print Edition Creative campaigns from Coverall Cleaning System, Power-Save Energy and Tappening October 27, 2008 Coverall Health-Based Cleaning System's integrated campaign cleans up; Power-Save Energy Co.'s DRTV campaign shines; and Tappening's political approach opens the tap on results.   SMS is just the beginning for far-reaching mobile marketing Bryan Yurcan October 27, 2008 In a slow economy, marketing and adver­tising budgets are often among the first to be "restructured" or "scaled down" by companies. However, marketers should view these times as a strategic opportunity to reach consumers in new and alterna­tive methods, specifically mobile SMS marketing, said Mike Romano, VP of SmartReply, a voice and mobile market­ing services provider.   Today's lists and databases ASFS Self Reported Ailment RX Users November 03, 2008 New List - ASFS Self Reported Ailment RX Users - Kroll Direct Marketing - Description: This file contains partici­pants in a voluntary telephone survey wherein they responded that they or a member of their household takes prescription medication for one or more reasons.   American Business Database November 03, 2008 New List - American Business Database - Bamberg-Handley Inc. - Description: This file contains telephone and fax numbers for US businesses.   Bankruptcy Filers and Bankruptcy Homeowners November 03, 2008 New List - Bankruptcy Filers and Bankruptcy Homeowners - Byrum & Fleming - Description: This file contains individu­als who have filed for Chapter 7 or Chap­ter 13 bankruptcy in the past year.   Accredited Investors November 03, 2008 New Selects - Accredited Investors — High Portfolio Value - Infinite Media - Description: This file contains wealthy investors with an interest in various investment vehicles.   Classifieds Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com CRANDALL ASSOCIATES, INC. WOULD LIKE TO TALK TO YOU! In our 35 years of recruiting in this industry, we have been in touch with many talented direct marketers. We have talked to Copywriters and Database Managers, Catalog Directors and Circulation Managers, Presidents of companies (to help chart their next move, or to help them find talent for their own firm), and everybody in between, from coast to coast. Have we talked to you? We would like to! Please give Wendy Weber a call at (516)767-6800, or visit our website: www.crandallassociates.com, to get better acquainted. THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan Director, Email Marketing     $150K Sr. Manager, Online Marketing    $120K Sales Manager-Biz Dev --- Data Solutions     $100K Assoc. Marketing Mgr., Ecommerce    $75K   NJ Asst Mgr., Catalog Circulation $55K Manager, Email Marketing (B2B) $125K   Suburbs-CT/LI/Westchester Manager, Internet/Email Marketing     $75K Manager, Online Advertising Operations $75K Manager, Direct Mail- Magazine   $80K   New England MA Sr. CRM Specialist-Catalog/Retail - $72K Sales Manager/Biz Dev- Database Solutions - $100K Director, Catalog Circulation - 90-110K VP/Director, Sales- Biz Dev- Database Analytics - $125K + commission   Upstate NY Account Supervisor-Direct Agency - $80K   Mid-Atlantic States PA Manager, Marketing    $75K VA/MD/DC Metro Manager, Marketing    $110K Sales Manager/Biz Dev- Database Solutions    $100K Marketing Specialists    $80K   West Coast CA Sales Manager/Biz Dev- Database Solutions $100K   For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY - contact us at 203 319-4300. In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Deadline extended to Oct. 31! DMNews is seeking submissions for its upcoming 2008 Essential Guide to E-Commerce, which will be published as a supplement in our December 8 issue. Click here for more information. Online Exclusive Problem Solver: How can online retailers increase conversion rates for the holiday season...and beyond? Bill Zujewski, VP of marketing for ATG, shares three tips on e-commerce tactics. Click here to read. 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