Monday, August 11, 2014

Request your invitation for the iMedia Brand Summit

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iMedia Summit
Last chance to register! This event will sell out!

iMedia Brand Summit:
Marketing in an Always-On World

September 7-10, 2014
Loews Coronado Bay Resort, Coronado, California

Join senior brand marketers from American Airlines, Capital One, Coca-Cola, Comcast, Kimberly-Clark, MasterCard, Samsung, Walgreens, Zappos.com, and many more for this exclusive event focused on networking and relationships. Request your invitation to spend time with:

  • Director of Marketing, AT&T
  • Director, Digital Marketing, Experian
  • Director, Insights & Analytics Solutions Center, Kellogg
  • Global Director, Digital Strategy & Integration, Kohler
  • Director, Global Digital Marketing Strategy, Lenovo
  • VP/Business Leader, US Digital Marketing, MasterCard
  • Director, Digital Marketing, Universal Studios Hollywood
  • ... and many others.

We have few select sponsorship and paid delegate passes left. Contact Oscar Gardner at oscar@imediaconnection.com or 949.382.7914 to connect with this influential group.

Request your invitation

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Other confirmed attendees and sponsors include: 
Avery Delta DirecTV Vizio
Adconion Adometry BrightRoll Curalate
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If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 24461 Ridge Route, Suite 210, Laguna Hills, CA 92653.

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Friday, August 1, 2014

iMedia Industry Update: Creating the Future of Marketing Innovation

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Connecting the Marketing Community

iMedia Industry Update:
Creating the Future of Marketing Innovation

By Kurt Indvik

"Every organization is going to be affected by exponential technology...Do you want to play with it so you can make an opportunity with it, or do you want to be playing catch up and reacting to it?"

So muses Lina Yang, director and futurist for the Advanced Technology Lab of The Hershey Co. At iMedia, we whole-heartedly agree, and that's just one of the reasons we're excited to have Yang as one of the featured keynote speakers at the upcoming iMedia Breakthrough Summit, Oct. 26-28, in Atlanta.

Companies today are bringing in or cultivating their own futurists like Yang, whose sole job is to help drive that pursuit of innovation. Hershey's own CEO calls his confectionary enterprise a "knowledge company" dedicated to understanding its customers as deeply as possible and delivering products that resonate with them now and in the future.

More and more startups are getting the attention of brands through brand hacks and other test investment. Atlanta-based Coca-Cola is well known for its 70-20-10 marketing budget rule: 70 percent of marketing budget is for "now"; 20 percent is for "new"; and 10 percent is for what's "next." The beverage giant will be represented on the iMedia Breakthrough Summit stage by Doug Bush, director of global social media platforms and strategy at Coca-Cola.

Over the last several years, the "lab" concept has been a great example of investment growth in innovation and the future -- not only by academic institutions (often funded with corporate dollars), but also by myriad marketing organizations and leading agencies. An excellent example is Westfield Labs, a division of the global Westfield shopping mall conglomerate. The lab, based in San Francisco, is headed by digital industry veteran Kevin McKenzie, who will deliver the opening keynote at the iMedia Breakthrough Summit this year.

Is your company making the organizational and investment changes necessary to propel brands and careers -- yours in particular -- into the future? Hershey, Coca-Cola, and Westfield are.

We hope to see you at the iMedia Breakthrough Summit, where we'll be fueling this dialogue with both great content and lots of fantastic networking among the best and brightest minds in the business. Request your invitation today!

See Kurt's full industry address here.

Sincerely,

Kurt Indvik
VP, Business Operations

Kurt Indvik

Kurt Indivk

VP, Business Operations
iMedia Communications
Meet the Team
Marti Funk Chris Arens
Marti Funk
Sr. Vice President
Chris Arens
Managing Director & Publisher
Bethany Simpson Lori Luechtefeld
Bethany Simpson
Marketing Director
Lori Luechtefeld
Executive Editor
Lizzie Serber Judy Karsting
Lizzie
Serber

Marketing Communications Manager
Judy Karsting
Sr. Manager, Community Development

Click here to see more
UPCOMING SUMMITS
iMedia Brand Summit
Sept. 7-10, 2014
Coronado, CA
iMedia Breakthrough Summit
Oct. 26-28, 2014
Atlanta, GA
iMedia Agency Summit
Dec. 7-10, 2014
Bonita Springs, FL
iMedia Brand Summit
Feb. 22-25, 2015
Amelia Island, FL
iMedia Agency Summit
May 3-6, 2015
Rancho Palos Verdes, CA
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The email address for your subscription is fashionarchive@gmail.com. To change your subscription preferences, follow this link. To ensure delivery of future communications, please add iMedia Connection to your address book.

If you want to contact iMedia, please do not reply to this message, but instead click here. You can also send us a letter at: 24461 Ridge Route, Suite 210, Laguna Hills, CA 92653.

To advertise with iMediaConnection.com contact Oscar Gardner.