DMNews: Brands try Shopkick rewards application

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August 23, 2010 Check out DMNews on your smartphone Advertisement: Today's News Brands try Shopkick rewards application Ryan Chatelain Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's, American Eagle Outfitters, Sports Authority and Simon Malls. The rewards app especially appeals to marketers because it performs one simple function: verifying the customer is in the building.   Toyota's Scion spins out integrated campaign to promote new tC Shahnaz Mahmud Toyota Motor Corp.'s Scion division launched an integrated marketing campaign on August 16, to promote its next-generation tC sports coupe.   Marketers see potential in Facebook Places Shahnaz Mahmud Facebook unveiled a location-based check-in service August 19, giving marketers and advertisers a potential new way to reach consumers via the social network.   Striving for the best with direct marketing Carol Krol As DMNews embarks on its rebranding, it is a good time to reflect on our industry. I've witnessed enormous change in direct marketing in my 14 years covering this industry as a journalist, from my cub reporter days at Advertising Age through my current role as steward of the DMNews brand.   From the print edition Marketers 'check in' for social sales Dianna Dilworth Location-based social networks remain a nascent market, but a variety of organizations are finding ways to nurture and reward this growing, youthful audience   DMNews to refresh brand DMNews is poised to debut a completely refreshed brand, including a new logo and magazine, a revamped website and an iPad edition. The brand's new name, Direct Marketing News, is designed to emphasize the breadth and depth of our marketing coverage, which no longer stands simply for "direct mail."   From DMNews' Direct Line Blog Missed opportunity due to in-flight drama Rose Gordon I took a cross-country flight this week that had me in and out of San Francisco in 24 hours. The kind of trip that can make any consumer cranky.   more » DMNews seeks op-eds from e-mail experts DMNews is accepting expert column submissions for the 2010 Essential Guide to E-mail Marketing, which will be published in October. Click here to read more In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Entries Open Entries are now open for the John Caples International Awards Click HERE to download your entry kit today Today's lists and databases Ministry Marketplace Resource Guide Ministry Marketplace Resource Guide - McCarthy Media Group - This file contains chapel staff who intend to buy.

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