DMNews: CDC campaign educates teens about HIV; WPP revenues down 8.1% for 2009

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March 8, 2010 Check out DMNews on your smartphone Today's News CDC integrated campaign educates teens about HIV Dianna Dilworth To raise HIV/AIDS awareness among young black consumers, the Centers for Disease Control and Prevention have teamed up with stars Jamie Foxx and Chris "Ludacris" Bridges on a multichannel campaign, launched March 4.   WPP revenues down 8.1% for 2009; direct and digital group shows improvement in second half Frank Washkuch WPP Group's branding and identity, healthcare and specialty communications group, which includes its direct, digital and interactive agencies, saw like-for-like revenues decline 6.2% for 2009 compared to the year before. The holding company's overall like-for-like revenue was down 8.1% for 2009   Half of US marketers not targeting Hispanics: report Kevin McKeefery Although 80% of US marketers say that the Hispanic market will impact their products and services in the next five years, half of them are not marketing specifically to the demographic, according to a report from independent Hispanic agency Orci.   Dr. Knoll awards Macromark list management Dr. Knoll Health Products changed list managers from Country Marketing to Macromark on March 5.   Web Exclusive 30 direct marketers under 30 DMNews gathered the best and the brightest young superstars in the direct, database and interactive marketing industry for its second annual 30 Under 30 feature. These successful up-and-comers were judged on their ability to initiate change, drive growth and achieve measurable results for their companies and clients. While these honored executive are not ranked per se, the top 10 we feel are particularly innovative standouts who deserve special mention.   From the print edition Creative campaigns from Virtual Premise, Follet Software, Century Novelty Virtual Premise looks for a lead-gen lift, Follet Software offers a free trial, Century Novelty reworks pay-per-click.   Credit laws force new marketing approach Mary Elizabeth Hurn Card-issuing companies now must give consumers 45 days' notice if they change interest rates or most fees or agreement terms, according to the Credit Card Accountability, Responsibility and Disclosure Act.   Today's lists and databases Consumer Voice Masterfile New list — Consumer Voice Masterfile — ListSolutions — This file contains active men and women have responded to various Internet offers and Web-based surveys.   ActionBase Political Donors Who Give To Other Causes New list — ActionBase Political Donors Who Give To Other Causes — Focus USA — This file contains political donors who also give to other causes including health, child and animal welfare, environmental and religion.   Search 'N Social Profit System - Buyers New list — Search 'N Social Profit System - Buyers — Geon Media Group — This file contains people who have made an initial investment of $69.95 for instant access to an online training system that will show them how to use social networks like Twitter, Facebook, and LinkedIn to make money.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds Caples Awards Dinner March 25, 2010 Join an international audience of DM creatives Click to reserve your seat Agency Business Report Click below to view all agency profiles

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