DMNews: Studies: Ad spending to stabilize in 2010; InfoGroup launches b-to-b database

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December 9, 2009 Check out DMNews on your smartphone  Today's News Ad spending to stabilize in 2010, online to lead the way Carol Krol Advertising spending forecasts for next year represent the first glimmer of hope that the ad market will finally stabilize after an unprecedented downturn. Three leading industry prognosticators weighed in with predictions for next year: ZenithOptimedia said advertising spending will grow globally by 0.9% in 2010 to nearly $448 billion; GroupM predicted similar growth (0.8%) to $448 billion; and Magna Global had a more optimistic prediction of a 6% global advertising increase to $380 billion.   InfoGroup launches b-to-b data product Nathan Golia Database marketing giant InfoGroup announced on December 7 it has launched a co-operative database called the B2B DataWarehouse. The new product combines information, such as business executives' postal, telephone and e-mail contact information, from several different lists.   Health and Human Services Department seeks direct mail, branding help Frank Washkuch The US Department of Health and Human Services is searching for a firm to provide direct mail, branding and design services for a National Institute of Health communications office. The winning firm will work with the agency's National Library of Medicine Office of Communications and Public Liaison.   Wehrs steps down as global CEO, president of Mobile Marketing Association Dianna Dilworth After a year in the position, Mike Wehrs, the Mobile Marketing Association's global CEO and president, will resign effective December 31. He will serve as special adviser to the MMA Global Executive Committee until June 30, 2010. Rio de Janiero-based Federico Pisani Massamormile, MMA global chairman, will serve as interim CEO.   Gaming site PKR.com picks Unica to improve e-mail program Dianna Dilworth PKR.com, a poker Web site, is working with interactive marketing company Unica on its international e-mail program. The site is implementing Unica's software into its technology system, a process expected to be complete by early next year. PKR.com uses e-mail for retention purposes, specifically to encourage customers to return to the site and play more.   Carnival names Borden VP, customer marketing Frank Washkuch Rob Borden joined Carnival Cruise Lines as VP of customer marketing on December 7. He is overseeing the company's direct and e-mail marketing efforts, including its loyalty programs and co-branded credit card. Those efforts are designed to grow ticket and onboard revenues across all distribution channels, according to a statement from Carnival.   Fortunoff awards SMS list management Specialists Marketing Services announced December 8 that Fortunoff awarded it management of its in-house list. The file is mostly married female homeowners between ages 35 and 44 with income above $150,000.   From DMNews' 30th Anniversary Issue As the printing press turns Chantal Todé Advances in printing technology have already dramatically changed the face of direct mail in the past three decades. The biggest issue printers face now is finding a way to communicate what is possible to marketers.   The highs and lows of direct mail Kate Muth Over the past 30 years, direct mail has seen tremendous growth due to worksharing and personalization. However, because the channel's growth has slowed recently, marketers are looking to innovate and cut costs further.   Today's lists and databases Affluent Art Collectors, Art Enthusiasts and Art Professionals New list — Affluent Art Collectors, Art Enthusiasts and Art Professionals — MutualArt.com — This file contains affluent art collectors, art enthusiasts and art professionals who are members of an exclusive online art information service.   Marketshare Classic Car Owners New list — Marketshare Classic Car Owners — Dunn Data Company — This file contains classic car owners who are passionate about their cars and invest both time and money into their automotive passion.   National Gun Show Attendees New list — National Gun Show Attendees — Complete Mailing Lists — This file contains gun and rifle owners who pursue their sport enthusiastically. They purchase supplies and connect with fellow enthusiasts to discuss their sport, as well as proposed legislation that impacts it.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: NEW YORK CITY Fulfillment Manager $90K Customer Service Manager $75K Online Marketing Manager $85K Merchandising Manager $85K Direct Marketing Manager $75K LONG ISLAND Marcom Manager-B-B $115k Marketing Manager-TradeShow $115k CENTRAL NEW JERSEY Sr. Marketing Manager $70K PHILADELPHIA Online Marketing Manager (Retention) Affiliate Marketing Manager SAN FRANCISCO Mobile Marketing $150K + BOSTON METRO Direct Mail Production Specialist $50k Catalog Product Manager $80k Account Exec-Client Services $50k Sr. Account Exec-Client Services $65k Account Manager-Client Services $65k Account Director Client Services $100k CONNECTICUT Call Center- Supervisor $50k Direct Mail/ CRM Manager $85k VIRTUAL Biz Dev/Sr. Sales Executive $100k For more opportunities PLEASE visit our website www.smithhanley.com For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 30th Anniversary Click to read DMNews' 30th anniversary issue 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at sammy.patel@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.

DMNews Email Marketing Weekly: Gaming site PKR.com picks Unica to improve e-mail program

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December 9, 2009 Check out DMNews on your smartphone Advertisement 7 New Email Marketing Tactics You Have to Use in 2010 To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer. Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010. Download your copy from Silverpop today! Inbox Insider Inbox Insider: Spammers got sharper in 2009 Dianna Dilworth At the end of this year, many marketers will look back and think about the growth of iPhone apps and the integration of e-mail with social media messages. But as legitimate marketers got more sophisticated and savvy in 2009, so too did spammers.   News Gaming site PKR.com picks Unica to improve e-mail program Dianna Dilworth PKR.com, a poker Web site, is working with interactive marketing company Unica on its international e-mail program. The site is implementing Unica's software into its technology system, a process expected to be complete by early next year. PKR.com uses e-mail for retention purposes, specifically to encourage customers to return to the site and play more.   Yahoo debuts consumer privacy tool in beta Dianna Dilworth Yahoo launched a beta version of Ad Interest Manager, a tool that helps consumers control their online personal data, on December 7. The release follows last week's launch of the Interactive Advertising Bureau's "Privacy Matters" campaign. Yahoo joins Google and AOL, which have their own online privacy tools, with the release.   Cyber Monday, Black Friday e-mail volume up, deliverability down Dianna Dilworth The volume of e-mail marketing messages sent on Black Friday and Cyber Monday hit an all-time high this year. However, according to e-mail vendor Pivotal Veracity, message deliverability was an issue for marketers.   KeyBank renews AOR partnership with Purple@Epsilon Mary Elizabeth Hurn KeyBank has renewed its agency of record relationship with Purple@Epsilon after an RFP process. The agency will provide direct marketing services, including strategy, direct mail production and analytic support. Neither company would disclose the specifics of the contract, but they said that terms are set on an annual basis.   Advertisement iContact Enterprise & Email Marketing Campaigns iContact Enterprise is for companies that want creative, strategic, and deliverability assistance. Customers are assigned a dedicated Client Success Manager. Each Manager is a certified Email Marketing Professional who uses email marketing best practices to increase results over all of your email marketing campaigns. > Learn More Opinion The new definition of spam and how to overcome it Kevin Mabley, SVP of Strategic Services at Epsilon Spam used to be defined as unsolicited bulk e-mail where the sender lacks consent from the recipient. In today's consumer-controlled marketing landscape however, the definition of spam has extended to include any form of irrelevant e-mail or e-mail sent too frequently, even when a sender has full user consent according to our research.   From the 2008 DMNews Essential Guide to E-mail Marketing The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition Cara Wood The 2009 DMNews Essential Guide to E-mail Marketing is now available in a digital edition.   E-mail receives a bigger allowance ... with more chores By George DiGuido, VP of e-mail marketing at Zeta Interactive E-mail is one of the youngest children in the marketing family but has long struggled for attention in the shadow of its print and online siblings. Today it enjoys the role of family favorite due to its efficiency, immediacy and measurability.   Lists and Databases Time Inc. Small Business Masterfile New list — Time Inc. Small Business Masterfile — Direct Media Millard — This file contains well-educated professionals who are responsive to financial and investment, business, credit and insurance offers.   30th Anniversary Click to read DMNews' 30th anniversary issue 2010 ESSENTIAL GUIDE DMNews is seeking submissions for the 2010 Essential Guide to Lists & Databases, which will be published February 15. Click here for more information. Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews Email Marketing Weekly, please send a message to Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Email Marketing Weekly, please click here. Unsubscribe To unsubscribe from DMNews Email Marketing Weekly click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 © 2009 Haymarket Media Inc.