DMNews: Direct sales through social clicks; Acquisitions on rise

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June 7, 2010 Check out DMNews on your smartphone Today's News Direct sales through social clicks Dianna Dilworth Multichannel retailers are expanding their tactics for selling directly to consumers on Facebook, adding e-commerce functionality to both company fan pages and members' news feeds.   Acquisitions on rise in marketing services Dianna Dilworth The direct marketing industry has seen a spate of acquisitions in recent weeks, both by service providers shoring up their core offerings and firms expanding their range of services.   Pepsi launches tech program Kevin McKeefery PepsiCo has launched an open-call competition for technology, media and communications startups to submit mobile, social media, location-based retail, and video and gaming ideas.   Traditional lead gen tactics still drive sales Carol Krol I watched a syndicated re-run of the popular sitcom "The Office" last week. This episode pits Michael Scott, regional manager at Dunder Mifflin, against his former temp and new boss, Ryan.   Sprint promotes 4G launch with direct mail Iris Dorbian Sprint has launched an integrated campaign to promote the June 4 launch of the HTC Evo 4G smartphone. The effort, spearheaded by San Francisco-based agency Goodby, Silverstein & Partners, also began June 4.   From the print edition B-to-b lead generation takes a social turn Rose Gordon Business-to-business marketers find that social media generates leads and strengthens relationships by connecting customers with people, products and information they seek   In search of the adventurous Kevin McKeefery After the recession rocked the travel industry, marketers expect a better 2010   Today's lists and databases IDville List IDville list - Direct Media Millard - IDville has turned over its postal list to Direct Media Millard's BtoB List Management Group effective June 4.   Shutterfly Photos Package Insert Program Shutterfly Photos Package Insert Program - Leon Henry Management Division - Inserts may be included into outbound print orders fulfilled by Shutterfly Photos   America's Charitable - Health Cause Donors America's Charitable - Health Cause Donors - NextMark - The America's Charitable database consists of highly responsive donors to a multitude of health appeal causes. These kindhearted individuals place a great importance on supporting health causes which are close to their hearts.   In This Issue Today's News From the Print Edition Today's Lists and Databases Classifieds 2010 Agency Business Report Click here for in-depth profiles of more than 70 direct and digital agencies

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