DMNews: Merkle, Alterian team up on analytics solution for retail

April 7, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Today's News Merkle, Alterian team up on analytics solution for retail Chantal Todé April 06, 2009 Database marketing agency Merkle has incorporated Alterian's Integrated Marketing Platform into its portfolio of solutions for the retail industry. Merkle provides the strategy, data and analytical framework to help clients better understand their customers and maximize the ROI of customer interactions. Merkle's retail solution leverages Alterian's Integrated Marketing Platform to analyze incoming and stored consumer data.   Honda calls consumers to compare the value Dianna Dilworth April 06, 2009 Honda is calling on consumers to do their own research in a new multichannel campaign called "True Cost to Own a Honda." The campaign, which was developed for Honda by its agency of record RPA, encourages consumers to compare Honda cars to the competition and calculate the long-term costs of vehicle ownership versus the price tag of a vehicle. The campaign is being pushed through online, TV and radio.   Report: T-Mobile developing more devices featuring Google's Android Mary Elizabeth Hurn April 06, 2009 T-Mobile is planning to launch a number of communications devices utilizing Google's Android operating system, an open source software for mobile devices.   MMR, United Marketing Group to offer online health records via affinity programs Chantal Todé April 06, 2009 MMR Information Systems Inc. and United Marketing Group have signed a three-year agreement to offer Web-based personal health record services via affinity programs and membership-based services. MMR, through its wholly owned subsidiary MyMedicalRecords Inc., provides Web-based consumer-controlled Personal Health Records (PHR) and electronic safe deposit box storage solutions. United Marketing Group is a direct marketer of affinity membership programs and merchandise products that has relationships with numerous Fortune 500 partners.   Regis Salons releases custom magazine Lauren Bell April 06, 2009 Regis Salons has tapped Story Worldwide to custom publish a new quarterly magazine, The Hair Book. Starting today, 300,000 copies of The Hair Book will be distributed exclusively at Regis Salons' 1,100 North American locations. The magazine will be supplemented by a Web site, TheHairBookOnline.com, which also is slated to launch today. Regis Salons' core customers are fashion- and trend-conscious women.   Manicurist list now available April 06, 2009 ListBargains has introduced the Licensed to Work: Manicurist list to the market. This list is composed of licensed manicurists. These prospects earn an average of $40,000 annually.   In This Week's Print Edition RRD unveils digital inkjet printer Chantal Todé March 30, 2009 While much of the printing industry anticipates the introduction of high-speed inkjet presses from Kodak, HP and other manufacturers later this year or next, last fall commercial printer RR Donnelley & Sons installed the first high-speed inkjet press devel­oped at the company's own R&D center. "Where technology exists in the marketplace and it is available, we'll buy," said Mary Lee Sch­neider, chief technology officer at Chicago-based RR Donnelley.   Mobile firms agree on marketing guidelines Dianna Dilworth April 06, 2009 In a move to build industry stan­dards, the four largest US wire­less service providers last week all agreed to incorporate their mobile marketing guidelines with the Mobile Marketing Association's (MMA) best practices.   Online Poll Click the image below to vote in DMNews' weekly online poll Today's lists and databases Pet Food Direct Buyers April 07, 2009 New Selects - Pet Food Direct Buyers - Services Corporation - Description: This file contains people who have bought pet food and products from Pet Food Direct.   F + W Media Masterfile April 07, 2009 New List - F + W Media Masterfile - MeritDirect - Description: This file contains subscribers to F+W Media's magazines and book club.   Late Mortgage Payers April 07, 2009 New List - Late Mortgage Payers - Lead Dog Information Services - Description: This file contains people who are late on their mortgage payments.   Active Electrocardiography Professionals April 07, 2009 New List - Active Electrocardiography Professionals - Integrated Business Services - Description: This file contains electrocardiolography professionals who are currently practicing.   Classified Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Online Exclusive Getting to know...Matt Greitzer, VP of search marketing, Razorfish Matt Greitzer discusses his inspirations, search marketing's appeal, and how karaoke can bring a team together. Click here to read. FREE WHITEPAPERS View More Research
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.