DMNews' Digital Insider: Guatemala Tourism launches digital campaign

September 1, 2009 Click here to view this newsletter online Check out DMNews on your smartphone Latest News Guatemala Tourism launches digital campaign Dianna Dilworth The Guatemala Tourism Board has released a new digital media campaign to push travel in September and October. The new effort, which is called "Last minute," is centered around Guatemala's Mayan ruins and pushes the country as the easily accessible "heart of the Mayan world."   Talbots' new Web site focuses on customer service Chantal Todé The Talbots Inc. has relaunched its Web site with new functionality intended to align the online shopping experience more closely with its in-store product offerings and to enhance customer service. The new site is powered by ATG and includes the new section"Pearls of Wisdom," where users can find expert fashion advice on the latest styles and Talbots collections.   Definition 6 acquires Creative Bubble Dianna Dilworth In a move to provide more rich media services, Atlanta-based interactive agency Definition 6 has acquired the assets of Creative Bubble, a New York City-based video production company.   Omniture debuts CMO.com Dianna Dilworth Omniture announced it has launched CMO.com, a resource for CMOs that will contain news, techniques and tips about marketing, as well as analyst reports.   Restaurant.com debuts B-to-B incentive packages Dianna Dilworth Restaurant.com has created a new "Dinner & Movie" promotional package, a business-to-business effort to get businesses to buy promo packages that can be passed on to consumers.   Inside Digital Data optimization drives media buy Dianna Dilworth Marketers have gone beyond using data to inform segmentation strategy. A combination of data now influences display ad buys across ad networks. "Display is broken, and it has to evolve if it is going to work," said John Giuliani, chairman and CEO of Dotomi. "The idea of Display 2.0 is about optimizing the ad and making it more relevant through data."   Opinion Improve your online affiliate marketing Dylan McDanniel, COO and Co-Founder of Epicenter Network Online advertisers, more than anything else, seek quality referrals from their Web-based affiliates. Think about it: do merchants want "window shoppers", or people who are serious about buying? To attract prospective purchasers, you need serious, high-quality content that satisfies the reader's need for information.   The DMNews Essential Guide to Search Engine Marketing DMNews Essential Guide to Search Marketing now online The 2009 DMNews Essential Guide to Search Marketing is now available online. Click on the image or headline to read.   What's a SERP? SEO in layman's terms Will Pendergast, director of SEO, Range Online Media If your business is online, chances are that you've heard about search engine optimization (SEO) and how it's designed to improve your site's rankings for major keywords. What doesn't get talked about as much, however, is that a good SEO engagement will work on how your results appear, and not just where. So, let's take a look at exactly what shows up in a search result on a search engine results page (SERP), and how you can improve it.   Caples Community Saatchi Wellness chief creative Helayne Spivak explains how Durex' "That's my pleasure" campaign evolved and who the Pleasurati are CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles

Advertise For details of how to advertise in DMNews Digital Insider, please e-mail Sammy Patel at sammy.patel@haymarketmedia.com Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews Digital Insider, please click here. Unsubscribe To unsubscribe from DMNews DMNews Digital Insider click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.

DMNews: Walmart launches third-party marketplace

September 1, 2009 Click here to view this newsletter online Check out DMNews on your smartphone  Today's News Walmart launches third-party marketplace Chantal Todé August 31, 2009 Walmart has partnered with several retailers, enabling the merchants to sell their products at Walmart.com. The program is called Walmart Marketplace. The initial group of retailers selling via Walmart.com includes CSN Stores, eBags and Pro Team. "It looks like Walmart is competing straight up against Amazon.com" by broadening its inventory, said Sucharita Mulpuru, senior analyst at Forrester Research.   Definition 6 acquires Creative Bubble Dianna Dilworth August 31, 2009 In a move to provide more rich media services, Atlanta-based interactive agency Definition 6 has acquired the assets of Creative Bubble, a New York City-based video production company.   University of Michigan taps Blackbaud for CRM Mary Elizabeth Hurn August 31, 2009 The University of Michigan has tapped Charleston, SC-based Blackbaud to replace its fundraising technology and prospect research services. Previously, U of M was working with an internally developed system.   Guatemala Tourism launches digital campaign Dianna Dilworth August 31, 2009 The Guatemala Tourism Board has released a new digital media campaign to push travel in September and October. The new effort, which is called "Last minute," is centered around Guatemala's Mayan ruins and pushes the country as the easily accessible "heart of the Mayan world."   Impulse Media expands Hampshire Labs stable August 31, 2009 Impulse Media says it now offers four different Hampshire Labs lists: Hampshire Labs Masterfile, Hampshire Labs Health for the Aging, Hampshire Labs Healthy Heart and Hampshire Labs Mens Health.   From the Print Edition Breaches spotlight data security Carol Krol Data breaches continue to vex marketers. Three men were indicted this month for stealing more than 130 million credit and debit card numbers, according to the US Department of Justice. The breach was discovered in January and is the largest hacking and identity theft case ever prosecuted by the Justice Department.   FT to launch Wealth in the US Lauren Bell On October 16, the Financial Times will launch a US edition of its FT Wealth magazine. The quarterly, which focuses on luxury living and wealth management, will be sent for free to select FT readers as part of their subscriptions to the newspaper and will also be placed at select newsstands.   Web Weekly Five Questions for the Weather Channel about mobile The Weather Channel is one of the most trafficked content sites on mobile phones, with more than 12.5 million unique users visiting the site every month and about 6 million iPhone applications in use. According to AdRelevance, the Weather Channel's mobile WAP site is in the top 10 for mobile Web traffic. DMNews chats with Cameron Clayton, VP of mobile at The Weather Channel about the cable channel's mobile strategy and its plans for the future.   more » Today's lists and databases US Grant Search Customers New list — US Grant Search Customers — List Services Corp. — This file contains consumers who have sought information for govermment grants online. They have paid $69.95 to access a site. The file is 60% male.   Rehab Programs and Services New list — Rehab Programs and Services — Dunhill International List Co. — This file contains programs, facilities and services that serve the aging.   Dermacia Skin Care Buyers New list — Dermacia Skin Care Buyers — Macromark — This file contains buyers of skin care product Dermacia. These female prospects have paid between $79.99 and $179.99 for the product.   Classified THE Direct Marketing Recruiters We specialize in Direct/Internet Marketing Recruitment-servicing all industries Eda Zullo ezullo@smithhanley.com 203 319-4300 Peg Hoerres phoerres@smithhanley.com 203 319-4300 www.smithhanley.com/documents/DirectMarketing.pdf YES—we are VERY busy with employers looking to HIRE—Here are several "HOT" positions that we are currently recruiting for: Metro New York Manhattan • Direct Mail Manager ... $70K • Email Marketing Manager ... $90K • Merchandise/Marketing Manager ... $100K • Senior Manager/ Director, Merchandise Marketing ... $125K • Director Online Marketing ... $120K • Director Of Marketing, Customer Acquisition ... $150K Connecticut • Online Merchandise-Product Manager...$75k New England Connecticut/Western Mass • Online Media Buyer...$70k • Dir/Mgr, Social Media Marketing...$100k Massachusetts • Sales Manager/Biz Dev Database Solutions...$110k For more opportunities PLEASE visit our website www.smithhanley.com > For additional info regarding our practice and how we service THE DIRECT MARKETING INDUSTRY-contact us at 203 319-4300. Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations. What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience. Please contact us at: P.O. Box 383 Yardley, PA 19067 215-579-2070 Or visit our website: www.kenmalek.com In This Issue Today's News In This Week's Print Edition Today's Lists and Databases Classifieds Caples Community Saatchi Wellness chief creative Helayne Spivak explains how Durex' "That's my pleasure" campaign evolved and who the Pleasurati are CLICK HERE to learn the Top 10 Tips to Win a Caples Award.   Agency Business Report Click below to view all agency profiles
Advertise For details of how to advertise in the DMNews iMarketing News Daily, please email Sammy Patel at sammy.patel@haymarketmedia.com Classifieds For rates and specifications, please contact Michael Szymanski at michael.szymanski@haymarketmedia.com. Subscribe If you were sent this by a colleague and wish to subscribe to the DMNews iMarketing News Daily, please click here. Unsubscribe To unsubscribe from DMNews iMarketing News Daily click here. To manage your entire DMNews profile login to your account. You are subscribed as: fashionarchive@gmail.com To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com All DMNews newsletters are sent from the domain "mta411.k.cheetahmail.com". When configuring e-mail or spam filter rules, please use this domain name. Haymarket Media Inc 114 West 26th St 4th floor New York, NY 10001 Powered by Cheetah Mail, an Experian Company © 2009 Haymarket Media Inc.