Wednesday, December 17, 2008

DMNews: ABX Air to trim 1,900 jobs due to DHL cutback


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Today's News


ABX Air to trim 1,900 jobs due to DHL cutback

Bryan Yurcan December 16, 2008

ABX Air announced that DHL, its principal customer, will discontinue a substantial portion of its U.S.-based domestic express package operations effective January 4, 2009, which will lead to the loss of some 1,900 ABX jobs.
 

Harte-Hanks president/CEO leaving for other opportunities

Chantal Todé December 16, 2008

Harte-Hanks president and CEO Dean Blythe is leaving the direct marketing services provider effective December 31 to pursue other professional opportunities. Blythe, who joined Harte-Hanks in 2001 as general counsel, became president in August 2007 and CEO in February 2008.
 

The Richards Group wins Farmers Insurance, retains Home Depot

Dianna Dilworth December 16, 2008

Dallas-based independent ad agency, The Richards Group, has won the Farmers Insurance Group business, and has retained its Home Depot creative account.
 

John Deere taps GroupM's Mindshare for national media

Mary Elizabeth Hurn December 16, 2008

Global media agency Mindshare has been tapped by Deere & Company's worldwide commercial and consumer equipment division of John Deere--a producer of construction and farming equipment-- to cover its national media planning and buying.
 

Tsavo Media launches search marketing division

Mary Elizabeth Hurn December 16, 2008

Santa Monica, CA-based Tsavo Media, a new digital media firm, has launched Tsavo Agency, its search marketing division. Tsavo's proprietary content monetization technology, which was developed internally, is now available to clients.
 

E-mail certification can increase ROI

Dianna Dilworth December 16, 2008

A good e-mail reputation is not just good manners. It's good for business, according to a new study by Goodmail and Jupiter Research. The study, called "The ROI of Rendering," included the responses of 202 senior level e-mail marketing executives, and found that e-mail marketers that use some kind of e-mail certification have an average of 38% more profits than those that do not.
 

Ailment sufferers list now available

December 16, 2008

ListBargains has introduced the Help Me Stay Healthy Ailments list to the market. This list is comprised of individuals who suffer from various disorders and seek cures and information regarding their ailments.
 

DMNews seeks submissions for 2009 List & Database Guide

December 12, 2008

DMNews is seeking submissions for its upcoming 2009 Essential Guide to Lists, Database Marketing and Data Services, which will be published on January 26, 2009. Lists and databases are key components that drive direct marketing campaigns, and developments in technology and audience behavior mean that this is a truly dynamic area. In this Essential Guide, DMNews will showcase these latest trends through expert opinion and original articles.
 

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In This Week's Print Edition

Macy's tests integrated sales

Chantal Todé December 15, 2008

Macy's Inc. is piloting a program that enables in-store shoppers in Florida to place electronic orders from any point-of-sale register as it tries to foster integration between the company's stores and Web sites. "Macy's and Bloomingdale's customers increasingly are multichannel customers, shopping both online and in-store," said Terry J. Lundgren, chairman, president and CEO of Macy's Inc., in a statement.
 

Agency numbers and sense

Dianna Dilworth December 15, 2008

Schematic's rising CFO Holland discusses being acquired and digital in the bad economy
 

Today's lists and databases

Consumer Database Responders by Religion

December 17, 2008

New List - Consumer Database Responders by Religion - Direct Group - Description: This file contains religious consumers who are proven online responders.
 

UCG Business Enhanced Masterfile

December 17, 2008

New List - UCG Business Enhanced Masterfile - MeritDirect - Description: This file contains subscribers to United Communications Group's media companies, which provide market-specific news for decision makers in fields such as energy, healthcare, technology and finance.
 

Premier Decision Makers — Minority Owned Businesses

December 17, 2008

New List - Premier Decision Makers — Minority Owned Businesses - Complete Mailing Lists - Description: This file contains female executives in a variety of businesses.
 

TenStep Project Managers Email

December 17, 2008

New E-mail - TenStep Project Managers Email - Rickard List Marketing - Description: This file contains people who receive advice and methods for project management and content.
 

Classified




Ken Malek Associates, Inc. is dedicated to serving the Direct Response and E-commerce segments for multi-channel marketers. Our client base is nation and international in scope and our areas of expertise include all major specialty areas including marketing, database marketing, information systems, marketing analysis, web marketing and development, merchandising, creative, telemarketing, customer service, inventory management, finance, operations and senior management. In addition, we have experience providing placements in list management/brokerage and outside vendor service organizations.

What separates Ken Malek Associates, Inc. from other search organizations is, first and foremost, our passion for and fluency in the direct marketing industry and over 50 years of collective corporate and executive experience.

Please contact us at:
P.O. Box 383
Yardley, PA 19067
215-579-2070


Or visit our website:
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Crandall Associates, Inc. has been recruiting direct marketers since 1973. During that time, we've made the acquaintance of some of the industry's finest.

As the holidays approach, we would like to take this opportunity to wish our friends and colleagues a happy and healthy holiday season.

Best regards,

Wendy Weber
President
Crandall Associates, Inc.
wendy@crandallassociates.com

www.crandallassociates.com



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We specialize in Direct/Internet Marketing Recruitment-servicing all industries

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ezullo@smithhanley.com
203 319-4300

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DMNews gathered the best and brightest 'whiz-kids' in the industry to present its first-ever "30 under 30" list Click here to read.

The second in a 4-part exclusive series on how marketers can face economic challenges head-on - sector-by-sector. Click here to read.

DMNews direct mail survey


Pamela Oldham speaks to direct mail experts and marketers about the surprising results of the second DMNews/Pitney Bowes direct mail survey.
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